X

Decades of design from Macintosh SE to Lisa by the legendary frog studio

The foam and wood prototypes that were the foundations of design standards

James Martin
James Martin is the Managing Editor of Photography at CNET. His photos capture technology's impact on society - from the widening wealth gap in San Francisco, to the European refugee crisis and Rwanda's efforts to improve health care. From the technology pioneers of Google and Facebook, photographing Apple's Steve Jobs and Tim Cook, Facebook's Mark Zuckerberg and Google's Sundar Pichai, to the most groundbreaking launches at Apple and NASA, his is a dream job for any documentary photography and journalist with a love for technology. Exhibited widely, syndicated and reprinted thousands of times over the years, James follows the people and places behind the technology changing our world, bringing their stories and ideas to life.
James Martin
frog-design6869
1 of 13 James Martin/CNET

Few design firms have had the impact of frog, which worked on Apple's Lisa and Macintosh SE computers, among other iconic tech products. The company, founded by industrial designer Hartmut Esslinger, operates on the philosophy that "form follows emotion."

In addition to Apple, frog has worked with Sony, Olympus and dozens of other leading tech companies. (Designer Jony Ive just said he's leaving the iPhone maker, marking another stage in Apple's design evolution.) Earlier this week, frog hosted a party at its San Francisco headquarters to celebrate its 50th anniversary. Many of its most famous designs were on display. Here's a peek at them.

This Apple 'Lisa' monitor prototype from 1983 is made from wood and high density foam.

frog-design6859
2 of 13 James Martin/CNET

Apple's Macintosh Classic II from 1991.

frog-design6861
3 of 13 James Martin/CNET

The Macintosh SE, Apple's compact personal computer, was designed by frog founder Hartmut Esslinger with Steve Jobs.

frog-design6866
4 of 13 James Martin/CNET

This Apple monitor prototype from 1982 was crafted from wood and high density foam, an early design exploration that would later inspire the Apple IIC.

frog-design6872
5 of 13 James Martin/CNET

The original wooden 'line' printer prototype from 1982. It was used to pitch design bids to Steve Jobs. 

frog-design6826
6 of 13 James Martin/CNET

Packaging and iconography design for Microsoft's Office Suite for Mac from 2009.

frog-design6864
7 of 13 James Martin/CNET

The NeXT Cube from 1987 was designed by Steve Jobs and Hartmut Esslinger after Jobs' departure from Apple.

frog-design6828
8 of 13 James Martin/CNET

Concept project VR Care (2016) was a virtual reality viewer for burn patients to use during treatment.

frog-design6830
9 of 13 James Martin/CNET

AT&T's digital answering machine, which debuted in 1991, was sleek and revolutionary at a time when cassette recorder answering machines were the standard.

frog-design6849
10 of 13 James Martin/CNET

Disney's Magic Bands transformed the theme park experience with physical and digital touch points in 2012.

frog-design6845
11 of 13 James Martin/CNET

The Polk Camden Square bluetooth speaker from Sound United in 2014.

frog-design6847
12 of 13 James Martin/CNET

IKEA approached frog to create a mass market standard for Smart Lighting in 2015.

frog-design6851
13 of 13 James Martin/CNET

Ticwatch with voice search by Mobvoi (2015). 

More Galleries

My Favorite Shots From the Galaxy S24 Ultra's Camera
A houseplant

My Favorite Shots From the Galaxy S24 Ultra's Camera

20 Photos
Honor's Magic V2 Foldable Is Lighter Than Samsung's Galaxy S24 Ultra
magic-v2-2024-foldable-1383

Honor's Magic V2 Foldable Is Lighter Than Samsung's Galaxy S24 Ultra

10 Photos
The Samsung Galaxy S24 and S24 Plus Looks Sweet in Aluminum
Samsung Galaxy S24

The Samsung Galaxy S24 and S24 Plus Looks Sweet in Aluminum

23 Photos
Samsung's Galaxy S24 Ultra Now Has a Titanium Design
The Galaxy S24 Ultra in multiple colors

Samsung's Galaxy S24 Ultra Now Has a Titanium Design

23 Photos
I Took 600+ Photos With the iPhone 15 Pro and Pro Max. Look at My Favorites
img-0368.jpg

I Took 600+ Photos With the iPhone 15 Pro and Pro Max. Look at My Favorites

34 Photos
17 Hidden iOS 17 Features You Should Definitely Know About
Invitation for the Apple September iPhone 15 event

17 Hidden iOS 17 Features You Should Definitely Know About

18 Photos
AI or Not AI: Can You Spot the Real Photos?
img-1599-2.jpg

AI or Not AI: Can You Spot the Real Photos?

17 Photos