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Chrome Switch Pitch toy transforms at Google I/O (photos)

One of the many Googley gifts given out at Google I/O developers conference is the transforming Switch Pitch ball.

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James Martin
James Martin is the Managing Editor of Photography at CNET. His photos capture technology's impact on society - from the widening wealth gap in San Francisco, to the European refugee crisis and Rwanda's efforts to improve health care. From the technology pioneers of Google and Facebook, photographing Apple's Steve Jobs and Tim Cook, Facebook's Mark Zuckerberg and Google's Sundar Pichai, to the most groundbreaking launches at Apple and NASA, his is a dream job for any documentary photography and journalist with a love for technology. Exhibited widely, syndicated and reprinted thousands of times over the years, James follows the people and places behind the technology changing our world, bringing their stories and ideas to life.
James Martin
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1 of 6 James Martin/CNET

Switch Pitch Ball

All kinds of fun toys are being handed out at Google I/O developers conference. Perks, are, after all, part of being a Googler. From T-shirts, stuffed Droids, and mini Droids to grander gifts like Samsung Galaxy tablets and Chrome laptops, there's plenty of Google branded toys floating around Google I/O in downtown San Francisco this week. Today, CNET spotted the mysterious Switch Pitch ball, a toy that magically inverts itself.
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2 of 6 James Martin/CNET

The Switch Pitch ball

The Chrome-themed Switch Pitch ball, when tossed into the air, inverts itself, turning the Googley colors inside out and back again with another toss.
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3 of 6 James Martin/CNET

Playing with the Chrome Switch Pitch ball

Following this morning's keynote, CNET picked up one of these fun little toys on the way to Google's morning press conference, and we had a chance to toss the transforming ball around.
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4 of 6 James Martin/CNET

Tossed into the air

The ball blossoms when tossed into the air, opening up and spinning itself inside out, inverting its Googley colors. Here CNET's Seth Rosenblatt tosses the Switch Pitch ball before Wednesday morning's press conference.
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5 of 6 James Martin/CNET

Inverted Switch Pitch

The ball appears to be an infinite band of ribbon, using the energy it generates as it spins to invert itself.
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6 of 6 James Martin/CNET

Spinning the ball on the floor

Spinning the ball on the floor generates the energy required to open the ball and transform it inside out.

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