The Las Vegas Convention Center is pretty massive, but CES is even bigger. The show spilled out into the car parks, so let's take a wander around the booths where big brands show their wares under the bright Vegas sun.
Here, Samsung brings its considerable marketing budget to bear with giant ads all over Las Vegas and the convention centre itself.
This is the booth for Valeo, a France-based maker of auto parts. It was situated right across from the line of food trucks, and what this picture didn't capture was the annoying pitchman with a microphone standing outside yelling about "solutions" while everyone was just trying to eat lunch.