Sony kicked off it's press conference with a performance by Taylor Swift and featured Nigel Barker endorsing the Cybershots.
CNET Reviews staff
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Taylor Swift played live while Sony recorded and projected a 3d image of the performance behind her.
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Press, of course, were given 3d glasses to take in the show.
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I loved watching these massive Sony 3ality cameras being moved around on their cranes to capture the performance.
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Imagine it in 3d.
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I caught glimpses of the press conference production team coordinating over their headsets-- they put on an impressive show!
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Nigel Barker of America's Next Top Model fame...
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Lastly new 3D partnerships between Discovery Channel, IMAX, and Sony were announced.
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Discuss: Celebrities featured at Sony Press Conference
Be respectful, keep it civil and stay on topic. We delete comments that violate our policy, which we encourage you to read. Discussion threads can be closed at any time at our discretion.