Cell phone accessory maker Case-Mate set up a station at its booth at CES 2012 that let people build their own iPhone cases. The Quartet case is actually available now for $35 and contains six modular pieces that you can mix and match to create your own case.
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Bins of blocks
Case-Mate had canisters filled with Quartet pieces, so people could pick and choose their colors. It reminded me of being in a Lego store.
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Which color do I want? Case-Mate offers three color sets: sensuous silk, rustic tweed, and vintage flannel.
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If you build it, they will come
Offer people free stuff and you're sure to draw large crowds.
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A little workshop station was set up so people could build their cases right on the spot.
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Designed by Eric Arlen
Case-Mate collaborated with designer Eric Arlen to come up with the Quartet case. Arlen worked for such brands as Nike, Puma, and Toyota and co-designed the Nao humanoid robot.
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The Quartet case is compatible with the iPhone 4 and 4S, and the pieces offer access to all of your phone's ports.