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HolidayBuyer's Guide

A whole new BlackBerry

New name

OS is the word

The proof is in the stock

The platform, rebuilt

Proud of innovation

Two new phones

Unveiling the Q10

Colors

Q10 in hand

'We want our keyboards'

A closer look at the Q10 with BlackBerry 10

Back that up

Stop, demo time

BlackBerry Hub

BlackBerry World

Skype support

Kindle support, too

Highest number of apps at launch

Roundup

A look at music

New creative director: Alicia Keys

Keys backs BlackBerry

More Alicia

At today's press event, held simultaneously in New York and London, Blackberry CEO Thorsten Heins unveiled quite a lot about the new BlackBerry
Caption by / Photo by Sarah Tew / CBS Interactive
First among the announcements, a new company name. Known as RIM no longer, BlackBerry is now the company, too.
Caption by / Photo by Sarah Tew / CBS Interactive
Heins talks up the new OS.
Caption by / Photo by Sarah Tew / CBS Interactive
To underscore the name change, BlackBerry showed off its new stock symbol.
Caption by / Photo by Sarah Tew / CBS Interactive
The new OS, BlackBerry 10, was completely redesigned, said CEO Heins.
Caption by / Photo by Sarah Tew / CBS Interactive
A slew of innovations sets the new batch of BlackBerrys apart, he continued.
Caption by / Photo by Sarah Tew / CBS Interactive
Showcasing these handsets are the BlackBerry Z10, left, and the Q10, right.
Caption by / Photo by Sarah Tew / CBS Interactive
In the keyboard-bearing Q10, the "q" must stand for "QWERTY."
Caption by / Photo by Sarah Tew / CBS Interactive
The Q10 will come in black and white.
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Heins models the BlackBerry Q10 at the launch event.
Caption by / Photo by Sarah Tew / CBS Interactive
Heins acknowledged the large number of phone owners who tell BlackBerry not to throw out the physical keyboard.
Caption by / Photo by Sarah Tew / CBS Interactive
This slide shows how the BlackBerry 10 OS will look on the Q10 smartphone.
Caption by / Photo by Sarah Tew / CBS Interactive
BlackBerry had the Q10's back panel material custom-made.
Caption by / Photo by Sarah Tew / CBS Interactive
BlackBerry's Vivek Bhardwaj joins Heins for a series of live demos of the new OS.
Caption by / Photo by Sarah Tew / CBS Interactive
First up, BlackBerry Hub. You can get a closer look in CNET's full BlackBerry 10 OS review.
Caption by / Photo by Sarah Tew / CBS Interactive
The new storefront, known a BlackBerry World, sells TV shows and video, on top of music, games, and apps.
Caption by / Photo by Sarah Tew / CBS Interactive
Skype is one big-name app coded specifically for Blackberry 10.
Caption by / Photo by Sarah Tew / CBS Interactive
Kindle is another.
Caption by / Photo by Sarah Tew / CBS Interactive

Hitting the developer circuit hard netted BlackBerry 70,000 apps available at BB10's launch.

Caption by / Photo by Sarah Tew / CBS Interactive
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Some tunes you can buy.
Caption by / Photo by Sarah Tew / CBS Interactive
BlackBerry loves it musical ambassadors. This time, it hired Alicia Keys as its global creative director.
Caption by / Photo by Sarah Tew / CBS Interactive
After "breaking up" with a previous BlackBerry, they're happily dating again, she said.
Caption by / Photo by Sarah Tew / CBS Interactive
Keys will take her BlackBerry Z10 with her on her Girl on Fire tour, and the album of the same name comes reloaded on the Z10.
Caption by / Photo by Sarah Tew / CBS Interactive
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