That's because in addition to the physical keyboard...
...it has a 4.5-inch screen that's large enough to use.
And more than a few tricks for power users.
The mostly metal design gives it a lift.
Some may find the soft-grip backing out of place on a high-end phone; these days all-metal designs are a sign of premium times.
The 12-megapixel camera comes with filters.
There's an 8-megapixel camera up front.
It runs Android 7.1 Nougat.
And has features like split-screen -- you can still type on the keyboard while using it.
"Dtek" is the phone's security software.
You can assign keyboard shortcuts to favorite apps.
A tab you can access from every screen gives you a snapshot of your day.
Now a closer look.
The third home screen helpfully has shortcuts you might actually want to use, like taking a note.
Each key can launch up to two apps with a long or short press.
Check out some more photos of BlackBerry's KeyOne phone.