Each BeOn bulb comes in two parts: the bulb itself, and a separate module that you insert in the middle.

That module houses the bulb's extra hardware: a Bluetooth radio, a set of microphones and a battery backup.

Moving forward, BeOn plans on releasing additional modules with additional features built in -- you'll be able to swap them right in.

To get started, slide the module into the bulb.

As soon as you do, the  bulb will light up for a few seconds to let you know everything's working.

From there, you'll just need to screw it in, turn it on and open up the BeOn app.

Once you've got the bulbs synced up with the app, you'll be able to put all of that smart hardware to work. BeOn bulbs can simulate occupancy by "replaying" your typical light usage, and you can control them remotely, too.

You can also teach that microphone to listen for your doorbell or smoke alarm. Once it knows what to listen for, it'll light up as soon as it hears anything.

Thanks to the battery built into each bulb, you can still use your BeOn lights when things are switched off -- or when the power's out.

The BeOn Starter Pack includes three bulbs and three modules, and sells for $199. BeOn tells me it plans on launching in Australia and the UK in 2016. Pricing specifics aren't set yet, but that starter pack price comes out to £130/AU$275, converted roughly.