The Belkin WeMo Smart LED Bulb.
The new WeMo Smart LED is a dimmable, automatable 60-watt replacement that promises a 25,000-hour lifespan.
Belkin is also promising a dedicated Vacation Mode that will help simulate occupancy while you're away from home, as well as the ability to set the lights to gradually brighten when you wake up in the morning.
Everything will integrate into WeMo's existing Android/iOS app, and also into IFTTT, the free automation tool that links social networks, online services, and connected devices like Philips Hue bulbs and the SmartThings suite of sensors.
The WeMo LED Lighting Starter Set, which consists of two WeMo Smart LED Bulbs and the WeMo Link, a plug-in hub capable of controlling as many as 50 bulbs at once.
The Starter Set will retail for $129.99, with individual bulbs priced at $39.99 each.