X

Behind the (tech) scenes at RAFW

Amidst the glitz, glamour and sky-high heels of Australian Fashion Week there's plenty of room left for technology.

headshot-lexy-2-crop
headshot-lexy-2-crop

Lexy Savvides

See full bio
HP_1.jpg
1 of 9 CBSi

Tweeter's anonymous

HP and Intel are two of the sponsors of Rosemount Australian Fashion Week (RAWF), currently underway in Sydney.

Amidst the glitz, glamour and sky-high heels, there's plenty of room left for technology, with a range of devices scattered around the venue to make blogging, tweeting and writing easier.

Do I hear the phrase "event"? I hear custom hashtag and a live tweet wall as well. Panels with rolling tweet updates greet visitors at the entrance to the hall at the Overseas Passenger Terminal.

HP_2.jpg
2 of 9 CBSi

Media circus

Just next to the main event is the HP and Intel media centre.

HP_3.jpg
3 of 9 CBSi

Is it noon yet?

With HP TouchSmarts, Envy Beats Edition laptops and Envy e-print printers laid out for all to use, the media area is divided into separate sections for bloggers and writers, as well as a dedicated area for photographers and videographers to edit their work.

HP_4.jpg
4 of 9 CBSi

The main event

Back in the main building there are more TouchSmart 610s for fashion buyers to use, allowing them to download lookbooks and contact information on the free USB sticks.

HP_5.jpg
5 of 9 CBSi

Scratch me happy

In the VIP area, a DJ provides tunes after hours with a Beats laptop nestled in between the decks. We were particularly worried when we saw Windows Media Player as the audio program of choice, though...

HP_6.jpg
6 of 9 CBSi

Cold as ice

Yes, there's even an HP fridge.

HP_7.jpg
7 of 9 CBSi

Decked out

A model gets interviewed for a TV segment. Nothing particularly noteworthy about the tech here, but we'll take that broadcast camera, please.

HP_8.jpg
8 of 9 CBSi

Fashionistas

For those labels that aren't showing on the main stages this year, a dedicated area is provided for them to sell their wares.

HP_9.jpg
9 of 9 CBSi

Blog it up

Little Joe designer Gail Elliott and supermodel Yasmin Le Bon take a bow at the end of the show. The winner of HP's blogger competition, Jessica Maystein (far right), tweets and photographs all the RAFW shows she can manage from the front row.

More Galleries

2022's Best TV Shows You Can't Miss on Netflix, HBO, Disney Plus and More

More Galleries

2022's Best TV Shows You Can't Miss on Netflix, HBO, Disney Plus and More

95 Photos
Movies Coming in 2022 From Marvel, Netflix, DC and More

More Galleries

Movies Coming in 2022 From Marvel, Netflix, DC and More

81 Photos
The 40 Absolute Best Games on Nintendo Switch

More Galleries

The 40 Absolute Best Games on Nintendo Switch

41 Photos
2023 Cadillac Lyriq Comes Out Swinging

More Galleries

2023 Cadillac Lyriq Comes Out Swinging

46 Photos
The Dodge Hornet SUV Will Be a Rebadged Alfa Romeo Tonale

More Galleries

The Dodge Hornet SUV Will Be a Rebadged Alfa Romeo Tonale

8 Photos
Hyundai Ioniq 6 EV Is a Slippery Sedan With Strange Details

More Galleries

Hyundai Ioniq 6 EV Is a Slippery Sedan With Strange Details

14 Photos
The 51 Best VR Games

More Galleries

The 51 Best VR Games

53 Photos