The Fira (as it's more commonly known) is located in an industrial area of Barcelona between the city's historic center and the airport. You can even see the complex (the cluster of red and blue high rises at the top center of the photo) when your flight is on final approach.
The MWC signage starts from the moment you deplane in the terminal.
The Fira complex covers eight halls and 40,000 square meters. It was designed by Japanese architect Toyo Ito.
The boxy blue and wavy red towers that you saw from a distance in the earlier photos are the Fira's most eye-catching features.
The shiny new metro line that connects the Fira to the city center opened just a few weeks ago.
Nearby is a huge Samsung sign highlighting the Galaxy S7 announcement on Sunday, February 21. If history is any guide, the billboard will change after the phone is revealed with a photo of the S7 itself.
Back in Barcelona proper, you can't miss that MWC is about to begin. This attendee badge collection station is on Passeig de Gràcia, the city's grandest boulevard.
On the city's main square, Plaça de Catalunya, Samsung has set up a popup store where you can experience the company's phones and smartwatches. That building in the background? Yeah, that's the Apple store.
You can't go far in Barcelona without seeing something about Samsung's Galaxy line.
When we arrived in baggage claim a creepy digital projection of a woman welcomed us to the airport and told us we how we could take the metro into the city.