X

Australia's midnight iPhone launch

At midnight 11 July Optus became Australia's first mobile carrier to sell the iPhone 3G. We were on hand to witness the festivities and to finally play with Apple's much hyped handset.

399ecb2b4d6af399.jpg
399ecb2b4d6af399.jpg

Joseph Hanlon

See full bio
iphonelaunch_1.jpg
1 of 8

At midnight 11 July Optus became Australia's first mobile carrier to sell the iPhone 3G. We were on hand to witness the festivities and to finally play with Apple's much hyped handset.

Also visit our iPhone Launch Centre for everything iPhone 3G, including news, features, photos, downloads and videos.

A sea of yellow
Looking majestic against the Sydney's skyline, Optus wrapped its store in yellow to mark the occasion.

iphonelaunch_2.jpg
2 of 8

Number One
The first man in the queue at Optus and Sydney's newest celeb, Brett Powell, chatting with Video Hits' Faustina "Fuzzy" Agolley in the minutes before midnight.

iphonelaunch_3.jpg
3 of 8

The Final Countdown
Optus staff, in the store and outside, counted down the moments until Australia officially became iPhone friendly.

iphonelaunch_4.jpg
4 of 8

Media Scrum
Powell cuts the ribbon and walks to the service counter to begin the lengthy process of credit checks. All in all this process took 20 minutes — leaving 200 iPhone fanatics freezing outside in the cold night air.

iphonelaunch_5.jpg
5 of 8

Is this the first person in Sydney to own the iPhone?
While the official first place holder was delayed during his purchase, this gentleman was approved and first to leave the store with the iPhone. While not officially first, we imagine he'll be dining out on this story for years to come.

iphonelaunch_6.jpg
6 of 8

Tah-Dah!
While waiting for the first iPhone to be bought we thought we'd amuse ourselves, and what better way than with the iPhone itself.

iphonelaunch_7.jpg
7 of 8

Love at first sight?
OK, we admit it. Maybe it was the crowd, maybe it was the free coffee Optus had filled us with, but holding the iPhone 3G for the first time was a special moment.

iphonelaunch_8.jpg
8 of 8

And the back ...
That's right folks, the back. Nothing to see here except the Apple logo and the 2-megapixel camera which we all agree should be bigger and better.

More Galleries

2022's Best TV Shows You Can't Miss on Netflix, HBO, Disney Plus and More

More Galleries

2022's Best TV Shows You Can't Miss on Netflix, HBO, Disney Plus and More

95 Photos
Movies Coming in 2022 From Marvel, Netflix, DC and More

More Galleries

Movies Coming in 2022 From Marvel, Netflix, DC and More

84 Photos
The 51 Best VR Games

More Galleries

The 51 Best VR Games

53 Photos
The Absolute Best Games on Nintendo Switch

More Galleries

The Absolute Best Games on Nintendo Switch

36 Photos
DIY scratched screen repair: Magic and myths

More Galleries

DIY scratched screen repair: Magic and myths

10 Photos
2023 Mercedes-Benz EQS SUV Is a Three-Row Electric Luxobarge

More Galleries

2023 Mercedes-Benz EQS SUV Is a Three-Row Electric Luxobarge

68 Photos
24 things you should never, ever google

More Galleries

24 things you should never, ever google

25 Photos