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Like its VivoBook S smaller sibling, the Pro takes a lot of style choices from Apple's MacBook range.
That doesn't mean it's a knock-off that won't measure up though. It's got an i7 H-series processor, Nvidia Geforce GTX 1050 graphics, a dual-fan cooling setup, 16GB RAM and Intel Optane memory.
The 15.6-inch screen fits in a mental chassis weighing 2.2kg (4.8 pounds) and measuring 19.1mm (0.75 inches) thick. Like the rest of what Asus brought along to Taipei, slim was the watchword.
It's a real sleek package, and at $799 (roughly AU$1080 or £650), Asus is setting its sights squarely on the mainstream.