"This is not just a store," Ahrendts said during a sneak peek for reporters at the store, the first in the world to feature the company's new retail design. "We want people to say, 'Meet me at Apple, did you see what's going on at Apple?'"
The first floor of the new Apple Store is what the company calls the "avenue." It's supposed to feel like a small-town square with individual shops. Instead of a bakery, you'll have an Apple Watch section.