Apple's biggest moments (pictures)

We take a look back at some of Apple's most significant announcements, moments and products.

Luke Westaway
Luke Westaway is a senior editor at CNET and writer/ presenter of Adventures in Tech, a thrilling gadget show produced in our London office. Luke's focus is on keeping you in the loop with a mix of video, features, expert opinion and analysis.
Luke Westaway
1 of 33 James Martin/CNET
Has Apple lost its edge? That's the question we're asking in the latest episode of Adventures in Tech, so click play on the link below to hear our verdict. We want to know what you think too, but if you need a little inspiration before drawing your own conclusions, click through to check out our snaps of Apple's most significant moments and devices.
2 of 33 Flickr/Ed Uthman
Behold, the first Apple computer, built by Steve Jobs and Steve Wozniak and launched in April 1976.
3 of 33 Christie's
Today, original Apple I models fetch huge amounts at auctions. Here's a look at its insides.
4 of 33
This is the Apple II Plus, introduced in 1979, offering improved graphics power compared to the first Apple II.
5 of 33 James Martin/CNET
Steve Jobs on stage, with a 1976 photo of himself and Wozniak on show in the background.
6 of 33 Jonathan Zufi
The Apple Lisa, which gave us an early taste of a personal computer with a graphical user interface. It featured a 68k CPU and support for 2MB RAM.
7 of 33 G Lange Photo/Contour by Getty Images
Rival schools: An early snap of Jobs, and Microsoft co-founder Bill Gates at a portrait session in San Jose, Calif., in 1991.
8 of 33
Steve Jobs stands with a Macintosh.
9 of 33 CBS News
Jobs was fired from Apple in 1985, and for roughly a decade the company struggled, producing several tepid products, including the Apple Newton series of PDAs. This handheld used handwriting recognition software, but was discontinued after five years thanks to poor sales.
10 of 33 Apple
Steve Jobs returned to Apple in 1997, and a year later the company produced the iMac all-in-one computer. The colourful iMac G3 proved a hit.
11 of 33 Apple
Apple designer Jonathan Ive and Jobs share a giggle next to an iMac.
12 of 33 Apple
In 2001, we got the first iPod, which packed an ingenious interface and loads of storage space for songs.
13 of 33 Justin Sullivan/Getty Images
The third-generation iPod hit shelves in 2003, and packed glowing, touch-sensitive buttons.
14 of 33
2004 saw the arrival of the iPod mini.
15 of 33
In 2007, the iPod evolved into the iPod touch, borrowing its design from the newly-minted iPhone.
16 of 33 Daniel Terdiman/CNET
The iPod and iPhone were proving popular, but Apple kept its computing business fresh with the shockingly slim MacBook Air in 2008.
17 of 33 David Paul Morris/Getty Images
Today Apple is perhaps best known for the iPhone. Here's the first model, revealed in 2007. It was designed to combine a mobile phone with a widescreen touch-capable iPod, that could also handle e-mail and Web browsing.
18 of 33 Declan McCullagh/CNET
The first iPhone was lacking plenty of features, but its touchscreen technology was very impressive.
19 of 33 Apple
Google's then-CEO Eric Schmidt made an appearance when the first iPhone was revealed. "This product is gonna be hot," Schmidt observed. Today Google's Android operating system provides fierce competition for Apple's iOS.
20 of 33 Justin Sullivan/Getty Images
One year later, we saw Apple show off the iPhone 3G.
21 of 33 CBS Interactive
In 2009, the faster iPhone 3GS was revealed.
22 of 33 James Martin/CNET
2010 saw Apple trying something new with the larger iPad tablet.
23 of 33 James Martin/CNET
The iPhone 4 in 2010 introduced the pixel-packing Retina display, as well as a swanky new design.
24 of 33 James Martin/CNET
The iPad 2 was slimmer and lighter, and introduced a rear-facing camera.
25 of 33 Kevork Djansezian/Getty Images
New CEO Tim Cook took the stage in October 2011, to reveal the speedier iPhone 4S. While it proved extremely popular, this mobile was criticised for looking very similar to the iPhone 4. The 4S introduced Apple's Siri voice-controlled assistant.
26 of 33 Apple
Steve Jobs died on October 5, 2011, due to complications from a relapse of his pancreatic cancer.
27 of 33 James Martin/CNET
Tim Cook, seen here with Jobs, had already taken over as CEO, and remains at the head of Apple.
28 of 33 Sarah Tew/CNET
2012 brought with it a new iPad -- one with a sharper Retina display.
29 of 33 CNET
The iPhone 5 increased the iPhone's screen size to 4 inches.
30 of 33 Kevork Djansezian
Steve Jobs had previously criticised smaller tablets, but in 2012 Apple showed off the iPad mini, to compete with 7-inch devices from Google and Amazon. (Photo by Kevork Djansezian/Getty Images)
31 of 33 Josh Lowensohn/CNET
In autumn 2013, Apple added a splash of colour to the iPhone with the 5C. This plastic-built smart phone was rumoured to be a cheap, entry-level mobile, but ended up being a rather pricey device.
32 of 33 Josh Lowensohn/CNET
The iPhone 5S is the current high-end iPhone, and features a fingerprint scanner for unlocking the phone, or verifying purchases from iTunes or the App Store.
33 of 33 Josh Miller/CNET
Apple's newest product is the skinny iPad Air. It's the most powerful iPad yet, but does it bring enough innovation to the table? Let me know whether you think Apple has lost its edge, and click the link below to hear our verdict.

More Galleries

My Favorite Shots From the Galaxy S24 Ultra's Camera
A houseplant

My Favorite Shots From the Galaxy S24 Ultra's Camera

20 Photos
Honor's Magic V2 Foldable Is Lighter Than Samsung's Galaxy S24 Ultra

Honor's Magic V2 Foldable Is Lighter Than Samsung's Galaxy S24 Ultra

10 Photos
The Samsung Galaxy S24 and S24 Plus Looks Sweet in Aluminum
Samsung Galaxy S24

The Samsung Galaxy S24 and S24 Plus Looks Sweet in Aluminum

23 Photos
Samsung's Galaxy S24 Ultra Now Has a Titanium Design
The Galaxy S24 Ultra in multiple colors

Samsung's Galaxy S24 Ultra Now Has a Titanium Design

23 Photos
I Took 600+ Photos With the iPhone 15 Pro and Pro Max. Look at My Favorites

I Took 600+ Photos With the iPhone 15 Pro and Pro Max. Look at My Favorites

34 Photos
17 Hidden iOS 17 Features and Settings on Your iPhone
Invitation for the Apple September iPhone 15 event

17 Hidden iOS 17 Features and Settings on Your iPhone

18 Photos
AI or Not AI: Can You Spot the Real Photos?

AI or Not AI: Can You Spot the Real Photos?

17 Photos