As the fifth iteration of one of the best-selling fitness wearables, the Apple Watch and its suite of apps focuses on user fitness, biometrics and health research.
Much like other smartwatches, especially last year's Qualcomm Snapdragon 3100 Wear OS watches, the color watch faces go into a dimmer, yet still slightly animated mode when you turn your wrist away.
Other features include a native compass. During our brief time with it, we could get directional bearings quickly, and it seemed to perform fine in a crowded Steve Jobs Theater demo room. Compass complications show up in a few watch faces, too.
The Apple Watch Series 5 doesn't feel dramatically different, but having an always-on display is a big and overdue change that we didn't expect, but are glad to welcome
In addition to the debut of the Watch Series 5, Apple announced it has permanently lowered the price of its Apple Watch 3, which launched in 2017, to $199 (£199, AU$319).
Discuss: Apple's new Watch Series 5 is 'always on'
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Discuss: Apple's new Watch Series 5 is 'always on'
Be respectful, keep it civil and stay on topic. We delete comments that violate our policy, which we encourage you to read. Discussion threads can be closed at any time at our discretion.