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Apple opens its doors for world's first iPhone X sales

As iPhone X launch day dawns around the world and queues reach their peak, visitors to Apple stores become the first to get their hands on the new phone.

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Claire Reilly
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1 of 34 Claire Reilly/CNET

iPhone X launch day in Sydney, Australia

Queues stretched around the block outside the Apple store in Sydney, Australia, as the iPhone X went on sale.

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2 of 34 Claire Reilly/CNET

Waiting for the iPhone X

Apple fans at the front of the line in Sydney were queuing for at least five days ahead of launch.

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3 of 34 Claire Reilly/CNET

Apple queues stretch for blocks in Sydney

The queue outside Australia's flagship Apple store stretched around the corner and up two city blocks.

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4 of 34 Claire Reilly/CNET

The first 3 in line in Sydney

Having missed out on preorders, Bizhoy Behman, Josh Yacoub and Ahmad Rassa were the first three people through the doors at the Apple store after queuing for a week.

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5 of 34 Claire Reilly/CNET

Apple's world-first iPhone X customer

Bishoy Behman livestreams his entry into the Apple store in Sydney as he becomes the first Apple customer to buy the iPhone X.

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6 of 34 Claire Reilly/CNET

First buyers soak up the press attention

Mazen Kourouche (second from right) and Jesse Goodwin (far right) were the first two preorder customers to pick up the iPhone X.

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7 of 34 Claire Reilly/CNET

Testing the camera

Having queued at the Sydney Apple store for each new iPhone for the past four years, 20-year-old software engineering student Mazen Kourouche was excited to get hands-on with the new iPhone X.

"I'm going to have to get used to no home button," he said.

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8 of 34 Claire Reilly/CNET

'The next chapter'

Australian preorder customer Jesse Goodwin described the iPhone X as the "next chapter" for Apple fans.

"Other companies have implemented borderless screens, but this takes it to the next level," the 19-year-old student said.

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9 of 34 Claire Reilly/CNET

The iPhone X

Early customers weren't fazed about the notch in the top of the iPhone X display.

"It doesn't seem to be intruding," said one buyer.

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10 of 34 Claire Reilly/CNET

Facial recognition... to the extreme

Apple staff get expressive while testing Animojis on the new iPhone X.

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11 of 34 Claire Reilly/CNET

The iPhone X

The iPhone X on show in the Sydney Apple store.

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12 of 34 Aloysius Low/CNET

Apple Store, Sanlitun, Beijing

The Apple Store in Beijing saw its first customer line up at 5 a.m. in the morning.

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13 of 34 Aloysius Low/CNET

Apple Store, Sanlitun, Beijing

There appears to be more interest in the iPhone X from fans in China compared to the earlier iPhone 8 launch.

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14 of 34 Aloysius Low/CNET

Apple Store, Sanlitun, Beijing

Lloyd Yu, 31, works at a startup and is getting two new 256GB iPhone X models in Space Grey. He also owns an iPhone 8 Plus.

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15 of 34 Huang Shuxian for CNET

Apple Store, Shibuya, Tokyo

A huge crowd has gathered outside the Apple Store in Shibuya, Tokyo.

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16 of 34 Huang Shuxian for CNET

Apple Store, Shibuya, Tokyo

Queue lines stretched as far as two streets!

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17 of 34 Zoey Chong/CNET

Apple Store, Singapore

Singapore's Apple Store is the only flagship store in Southeast Asia. It saw a massive crowd that comprised buyers coming from across the region this morning.

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18 of 34 Zoey Chong/CNET

Apple Store, Singapore

The first buyers here are two 22-year-old students who flew in from Bangkok, Thailand. The two friends said they made preorders online before coming here and queuing at six in the morning. The phones are for themselves and their parents.

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19 of 34 Zoey Chong/CNET

Apple Store, Singapore

A fan tries out the animoji feature at the store.

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Singtel's iPhone X Launch Event

33-year-old bank service manager, Wang Wei Hong, is a true iPhone fanatic who has owned every iPhone model released thus far. He was third in line at Singtel's iPhone 8 launch event in September, but this time, he made it first.

Apple iPhone X Sale goes on sale at NYC flagship store
21 of 34 Sarah Tew/CNET

Under Construction

We arrived to find NYC's flagship store, "The Cube," under construction.

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22 of 34 Sarah Tew/CNET

long lines in NYC

Told to walk around the block, we found a large line leading to a back entrance set up for today's sale.

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23 of 34 Sarah Tew/CNET

Aerial View of NYC flagship store

For optimal press coverage they let us inside before they opened the store on the condition that we wouldn't shoot anything until doors opened.  I made my way upstairs to get a better shot of the action.  

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24 of 34 Sarah Tew/CNET

High fives

Here is the traditional clap-line of apple staff welcoming those waiting in line.

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25 of 34 Sarah Tew/CNET

Pre-order line

If you pre-ordered your iPhone X you were let in through this other line.

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26 of 34 Sarah Tew/CNET

Waiting game

Outside hordes of eager purchasers still await their turn in the store.

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27 of 34 Sarah Tew/CNET

A distinctive look

The notch in the top of the iPhone X's screen make it easy to tell which tables have samples of the newest phone.

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28 of 34 Sarah Tew/CNET

Excited customers

Purchasers were excited to get their hands on the new device.

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29 of 34 Sarah Tew/CNET

wireless charger

You might want to pick up a wireless charger while you're at it.

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30 of 34 Connie Guglielmo/CNET

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The Apple Store in Stanford, California, is empty as staff let people eager for an iPhone X in one at a time. 

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31 of 34 Connie Guglielmo/CNET

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The line outside of the Apple Store in Stanford, California, stretches down the block as employees slowly let people in. 

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32 of 34 Connie Guglielmo/CNET

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It's a good time to get demos at Apple's Stanford store as a few people trickle in to get their preordered iPhone X. About 300 people were in line at 8am PT hoping to walk in and buy one.

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33 of 34 Gabriel Sama/CNET

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Apple CEO Tim Cook greets the first iPhone X buyers in line at the University Avenue store in Palo Alto, Calif.

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34 of 34 Gabriel Sama/CNET

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Come on in! Apple CEO Tim Cook opens the door of the University Avenue Apple Store in Palo Alto, California. 

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