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Apple opens store in NYC's Grand Central (photos)

Hundreds of Apple fanboys line up to see the newest store--in Grand Central Terminal no less--which garners the same kind of fanfare that a new product launch gets.

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Roger_Cheng.jpg
Roger Cheng
Roger Cheng (he/him/his) was the executive editor in charge of CNET News, managing everything from daily breaking news to in-depth investigative packages. Prior to this, he was on the telecommunications beat and wrote for Dow Jones Newswires and The Wall Street Journal for nearly a decade and got his start writing and laying out pages at a local paper in Southern California. He's a devoted Trojan alum and thinks sleep is the perfect -- if unattainable -- hobby for a parent.
Roger Cheng
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1 of 19 Sarah Tew / CBS Interactive

Waiting in line

Eager Apple fans lined up early to get a first look at the Grand Central Apple store. The store opened this morning.
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2 of 19 Sarah Tew / CBS Interactive

Excitment builds for the newest Apple store

A sign and velvet rope blocked the entrance to the Apple store until this morning.
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3 of 19 Sarah Tew / CBS Interactive

Killing time

Two Apple fans talked as they waited in the line that quickly grew this morning.
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4 of 19 Sarah Tew / CBS Interactive

Father and son combo

The first two people in line were Jacob Davis (right) and his father, Robert, who came down from Albany, N.Y., to check out the store.
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5 of 19 Sarah Tew / CBS Interactive

Apple employees at the ready

An army of red-shirted Apple employees waited for the rush of new customers looking to check out the store. Here are two preparing for the opening.
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6 of 19 Sarah Tew / CBS Interactive

An iPad testing area

On one side of the store, a table with bean bag chairs and iPads were set up--a popular spot for children and young adults.
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7 of 19 Sarah Tew / CBS Interactive

Grand Central motif

The Grand Central store integrates the station's classic look.
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8 of 19 Sarah Tew / CBS Interactive

Anticipation

Throngs of people wait outside the Grand Central Apple store before its official opening today.
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9 of 19 Sarah Tew / CBS Interactive

Official opening

Apple employees greet the store's first customers.
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10 of 19 Sarah Tew / CBS Interactive

First look

Customers get a first look inside the Grand Central store.
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11 of 19 Sarah Tew / CBS Interactive

Consulting Apple

A customer seeks advice from an Apple employee.
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12 of 19 Sarah Tew / CBS Interactive

Inside the Apple store

While it takes its visual cues from Grand Central, the store definitely shows Apple's influence.
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13 of 19 Sarah Tew / CBS Interactive

Apple's iPad lineup

All of Apple's products were on full display.
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14 of 19 Sarah Tew / CBS Interactive

An open air feel

The location features lots of open space, including chandeliers and the iconic high ceilings of the station.
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15 of 19 Sarah Tew / CBS Interactive

Checking out the wares

A customer checks out an iPad from one of many tables showing off Apple's products.
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16 of 19 Sarah Tew / CBS Interactive

Apple's iPod lineup

Apple's full iPod lineup is on display.
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17 of 19 Sarah Tew / CBS Interactive

Walking up to the right wing

Along with the east and northeast balconies, customers can swing a right after coming up the main entrance and head up the stairs to the personal setup area and accessory store.
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18 of 19 Sarah Tew / CBS Interactive

A well-lighted store

Apple's store benefits from natural light filtering through the station.
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19 of 19 Sarah Tew / CBS Interactive

Capturing the moment

A visitor snaps a photo of the store's grand opening.

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