X

Apple opens store in NYC's Grand Central (photos)

Hundreds of Apple fanboys line up to see the newest store--in Grand Central Terminal no less--which garners the same kind of fanfare that a new product launch gets.

Roger_Cheng.jpg
Roger_Cheng.jpg
Roger Cheng
02_apple_store_grand_central_december9opening_cnet.jpg
1 of 19 Sarah Tew / CBS Interactive

Waiting in line

Eager Apple fans lined up early to get a first look at the Grand Central Apple store. The store opened this morning.
01_apple_store_grand_central_december9opening_cnet.jpg
2 of 19 Sarah Tew / CBS Interactive

Excitment builds for the newest Apple store

A sign and velvet rope blocked the entrance to the Apple store until this morning.
04_apple_store_grand_central_december9opening_cnet.jpg
3 of 19 Sarah Tew / CBS Interactive

Killing time

Two Apple fans talked as they waited in the line that quickly grew this morning.
03_apple_store_grand_central_december9opening_cnet.jpg
4 of 19 Sarah Tew / CBS Interactive

Father and son combo

The first two people in line were Jacob Davis (right) and his father, Robert, who came down from Albany, N.Y., to check out the store.
07_apple_store_grand_central_december9opening_cnet.jpg
5 of 19 Sarah Tew / CBS Interactive

Apple employees at the ready

An army of red-shirted Apple employees waited for the rush of new customers looking to check out the store. Here are two preparing for the opening.
08_apple_store_grand_central_december9opening_cnet.jpg
6 of 19 Sarah Tew / CBS Interactive

An iPad testing area

On one side of the store, a table with bean bag chairs and iPads were set up--a popular spot for children and young adults.
09_apple_store_grand_central_december9opening_cnet.jpg
7 of 19 Sarah Tew / CBS Interactive

Grand Central motif

The Grand Central store integrates the station's classic look.
10_apple_store_grand_central_december9opening_cnet.jpg
8 of 19 Sarah Tew / CBS Interactive

Anticipation

Throngs of people wait outside the Grand Central Apple store before its official opening today.
11_apple_store_grand_central_december9opening_cnet.jpg
9 of 19 Sarah Tew / CBS Interactive

Official opening

Apple employees greet the store's first customers.
12_apple_store_grand_central_december9opening_cnet.jpg
10 of 19 Sarah Tew / CBS Interactive

First look

Customers get a first look inside the Grand Central store.
13_apple_store_grand_central_december9opening_cnet.jpg
11 of 19 Sarah Tew / CBS Interactive

Consulting Apple

A customer seeks advice from an Apple employee.
14_apple_store_grand_central_december9opening_cnet.jpg
12 of 19 Sarah Tew / CBS Interactive

Inside the Apple store

While it takes its visual cues from Grand Central, the store definitely shows Apple's influence.
15_apple_store_grand_central_december9opening_cnet.jpg
13 of 19 Sarah Tew / CBS Interactive

Apple's iPad lineup

All of Apple's products were on full display.
16_apple_store_grand_central_december9opening_cnet.jpg
14 of 19 Sarah Tew / CBS Interactive

An open air feel

The location features lots of open space, including chandeliers and the iconic high ceilings of the station.
17_apple_store_grand_central_december9opening_cnet.jpg
15 of 19 Sarah Tew / CBS Interactive

Checking out the wares

A customer checks out an iPad from one of many tables showing off Apple's products.
18_apple_store_grand_central_december9opening_cnet.jpg
16 of 19 Sarah Tew / CBS Interactive

Apple's iPod lineup

Apple's full iPod lineup is on display.
20_apple_store_grand_central_december9opening_cnet.jpg
17 of 19 Sarah Tew / CBS Interactive

Walking up to the right wing

Along with the east and northeast balconies, customers can swing a right after coming up the main entrance and head up the stairs to the personal setup area and accessory store.
21_apple_store_grand_central_december9opening_cnet.jpg
18 of 19 Sarah Tew / CBS Interactive

A well-lighted store

Apple's store benefits from natural light filtering through the station.
22_apple_store_grand_central_december9opening_cnet.jpg
19 of 19 Sarah Tew / CBS Interactive

Capturing the moment

A visitor snaps a photo of the store's grand opening.

More Galleries

2022's Best TV Shows You Can't Miss on Netflix, HBO, Disney Plus and More
John Cena attends Warner Bros. premiere of The Suicide Squad, in costume as Peacemaker.

2022's Best TV Shows You Can't Miss on Netflix, HBO, Disney Plus and More

95 Photos
The Best Games on Nintendo Switch in 2022
zelda-cnet-2.jpg

The Best Games on Nintendo Switch in 2022

36 Photos
US Air Force at 75: These Are the Aircraft It's Flown
110403-f-ka253-155

US Air Force at 75: These Are the Aircraft It's Flown

45 Photos
Toyota C-HR Prologue Sharpens Up the Small SUV
Toyota C-HR Prologue

Toyota C-HR Prologue Sharpens Up the Small SUV

11 Photos
The 51 Best VR Games
astro-bot-rescue-mission-screen-02-ps4-us-18may18

The 51 Best VR Games

53 Photos
Movies Coming in 2022 From Marvel, Netflix, DC and More
thor4

Movies Coming in 2022 From Marvel, Netflix, DC and More

85 Photos
2024 Acura Integra Type S Looks Sharp in Camouflage
2024 Acura Integra Type S

2024 Acura Integra Type S Looks Sharp in Camouflage

9 Photos