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Apple opens a new store in Williamsburg, Brooklyn

Get a behind-closed-doors look at the soon-to-open first Apple Store in Brooklyn.

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Dan Ackerman
Dan Ackerman leads CNET's coverage of computers and gaming hardware. A New York native and former radio DJ, he's also a regular TV talking head and the author of "The Tetris Effect" (Hachette/PublicAffairs), a non-fiction gaming and business history book that has earned rave reviews from the New York Times, Fortune, LA Review of Books, and many other publications. "Upends the standard Silicon Valley, Steve Jobs/Mark Zuckerberg technology-creation myth... the story shines." -- The New York Times
Dan Ackerman
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1 of 17 Dan Ackerman/CNET

The first Brooklyn Apple Store is located in the neighborhood of Williamsburg.

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2 of 17 Dan Ackerman/CNET

The structure looks very similar to the warehouse that sat here previously, but the building was actually rebuilt from the ground up.

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3 of 17 Dan Ackerman/CNET

Industrial lights and wooden ceilings keep the vintage warehouse look and feel.

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4 of 17 Ariel Nunez/CNET

The central part of the store is taken up with a "forum" seating area.

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5 of 17 Dan Ackerman/CNET

Apple says the wooden cubes are for customers and community members to gather.

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6 of 17 Ariel Nunez/CNET

The forum area is dominated by a giant 6K-resolution screen.

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7 of 17 Ariel Nunez/CNET

The giant screen and communal seating are at the far end of the main show floor.

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8 of 17 Ariel Nunez/CNET

Customer seating is a series of wooden cubes.

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9 of 17 Dan Ackerman/CNET

The walls are called "avenues" and are divided into themed sections.

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Apple says the avenue design should evoke the feeling of walking by neighborhood storefronts.

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11 of 17 Dan Ackerman/CNET

Highlighted areas include iPhone cases and Apple Watch accessories.

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12 of 17 Dan Ackerman/CNET

Like other Apple Stores, most of the products are displayed on wooden tables.

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13 of 17 Dan Ackerman/CNET

Tethered phones allow a hands-on shopping experience.

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14 of 17 Dan Ackerman/CNET

Cases and other accessories make up a good deal of the display space.

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15 of 17 Ariel Nunez/CNET

A smaller room past the forum area concentrates on higher-end audio products.

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The warehouse-like design lets in a lot of natural light.

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This is the eighth Apple Store in the greater New York City area.

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