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Apple opens a new store in Williamsburg, Brooklyn

Get a behind-closed-doors look at the soon-to-open first Apple Store in Brooklyn.

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ackermandan-square
Dan Ackerman
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1 of 17 Dan Ackerman/CNET

The first Brooklyn Apple Store is located in the neighborhood of Williamsburg.

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2 of 17 Dan Ackerman/CNET

The structure looks very similar to the warehouse that sat here previously, but the building was actually rebuilt from the ground up.

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3 of 17 Dan Ackerman/CNET

Industrial lights and wooden ceilings keep the vintage warehouse look and feel.

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4 of 17 Ariel Nunez/CNET

The central part of the store is taken up with a "forum" seating area.

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5 of 17 Dan Ackerman/CNET

Apple says the wooden cubes are for customers and community members to gather.

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6 of 17 Ariel Nunez/CNET

The forum area is dominated by a giant 6K-resolution screen.

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7 of 17 Ariel Nunez/CNET

The giant screen and communal seating are at the far end of the main show floor.

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8 of 17 Ariel Nunez/CNET

Customer seating is a series of wooden cubes.

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9 of 17 Dan Ackerman/CNET

The walls are called "avenues" and are divided into themed sections.

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10 of 17 Dan Ackerman/CNET

Apple says the avenue design should evoke the feeling of walking by neighborhood storefronts.

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11 of 17 Dan Ackerman/CNET

Highlighted areas include iPhone cases and Apple Watch accessories.

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12 of 17 Dan Ackerman/CNET

Like other Apple Stores, most of the products are displayed on wooden tables.

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13 of 17 Dan Ackerman/CNET

Tethered phones allow a hands-on shopping experience.

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14 of 17 Dan Ackerman/CNET

Cases and other accessories make up a good deal of the display space.

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15 of 17 Ariel Nunez/CNET

A smaller room past the forum area concentrates on higher-end audio products.

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The warehouse-like design lets in a lot of natural light.

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This is the eighth Apple Store in the greater New York City area.

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