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The first Brooklyn Apple Store is located in the neighborhood of Williamsburg.

Photo by: Dan Ackerman/CNET

The structure looks very similar to the warehouse that sat here previously, but the building was actually rebuilt from the ground up.

Photo by: Dan Ackerman/CNET

Industrial lights and wooden ceilings keep the vintage warehouse look and feel.

Photo by: Dan Ackerman/CNET

The central part of the store is taken up with a "forum" seating area.

Photo by: Ariel Nunez/CNET

Apple says the wooden cubes are for customers and community members to gather.

Photo by: Dan Ackerman/CNET

The forum area is dominated by a giant 6K-resolution screen.

Photo by: Ariel Nunez/CNET

The giant screen and communal seating are at the far end of the main show floor.

Photo by: Ariel Nunez/CNET

Customer seating is a series of wooden cubes.

Photo by: Ariel Nunez/CNET

The walls are called "avenues" and are divided into themed sections.

Photo by: Dan Ackerman/CNET

Apple says the avenue design should evoke the feeling of walking by neighborhood storefronts.

Photo by: Dan Ackerman/CNET

Highlighted areas include iPhone cases and Apple Watch accessories.

Photo by: Dan Ackerman/CNET

Like other Apple Stores, most of the products are displayed on wooden tables.

Photo by: Dan Ackerman/CNET

Tethered phones allow a hands-on shopping experience.

Photo by: Dan Ackerman/CNET

Cases and other accessories make up a good deal of the display space.

Photo by: Dan Ackerman/CNET

A smaller room past the forum area concentrates on higher-end audio products.

Photo by: Ariel Nunez/CNET

The warehouse-like design lets in a lot of natural light.

This is the eighth Apple Store in the greater New York City area.

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