Nearly every block in Hanoi has a store hawking the iPhone or at least using the Apple logo to draw in customers. And people in Vietnam wear the Apple logo on everything, from motorbike helmets to hoodies.
Older iPhones -- such as 2010's iPhone 4 and 2011's iPhone 4S -- remain popular in Vietnam, where many people make less than $150 a month. In TheGiodidong stores in Hanoi, a popular phone chain in Vietnam, the 8GB iPhone 4S costs 4,990,000 VND or $229.
The coffee shop culture is big in Vietnam. People can spend hours sipping their Vietnamese iced coffees, laden with condensed milk. And many kill time on their iPhones and iPads while hanging out with friends in the coffee shops.
More than half of the smartphones sold in Vietnam in the first quarter came from Apple and Samsung, according to Strategy Analytics. Vietnam today is the world’s 11th largest mobile phone market by volume, the tech research firm said.