Early Friday morning, Apple opened its seventh Australian retail store in Sydney's Bondi Junction to coincide with the launch of the iPad.
For more information on the iPad, check out our Launch Centre with news, apps and data plans.
Before the store opened there were rumours of an atrium-designed concept space with a glass rooftop.
Customers at the front of the queue started to line up early; some even showing simultaneous allegiance to their location and the Apple brand.
As the wraps come off the front of the store, a throng of employees gather at the front to pump up the crowd outside, chanting "Bondi, Bondi". It's a regular sight at Apple store openings.
After queuing outside to get in to the store, the first customers line up again to buy the iPad.
One of the first customers to snap up an iPad in the store. Rather than wait to get home, he sets it up with the help of one of the Apple Geniuses. Probably so he can tweet that he got his hands on one of the first Australian iPads.
Now it's finally our turn to get our hands on the iPad. It's a special moment.
Of course, this is the first site we visit to take a look at the 9.7-inch screen in action.
While it's not a dedicated e-reader, the iPad provides a traditional book layout when reading ebooks in the horizontal alignment.
At just 1.27cm thick, the iPad is slim, but slippery.
While a crowd of customers and Apple store employees frolic in the background, we're still fondling the device.
...does anybody hear it? Looking up the length of the store, it's not entirely as promised by the rumours. There are four trees at the back in a light, bright area, but not as dramatic as we were expecting.
At the back of the store, the trees provide a slight oasis of calm amidst the hustle and bustle of the iPad purchases.
I'm yours! A customer buys her products wirelessly by signing on the iPhone's screen.
As usual, the Bondi Junction Apple Store has products set up throughout the area for customers to experience. Here are the iPads before wayward fingers got to them.
This is one area of the store featuring iMacs with a range of games suited for kids.