This has happened before. Many times, in fact. We've collected some of the many invites from the company to its press events over the years. Click through to see what they were, and what was announced.
Editor's note: This slideshow first appeared last March following Apple's invite to its third-generation iPad unveiling. It was last updated on October 15, 2013.
Seen here is Apple's "Let's Rock" event in September 2008. The event brought the introduction of HD TV shows and iTunes 8, with its Genius recommendation feature. Hardware-wise, the company introduced its fourth-generation iPod Nano, second-generation iPod Touch, and new in-ear headphones.
2009's 'It's only rock and roll, but we like it' event
Apple's uber-pink "It's only rock and roll, but we like it" invite led to an event where the company introduced its fifth-generation iPod Nano, which added a video camera. Apple also once again updated the iPod Touch and rolled out a new version of iTunes (version 9).
Apple's "The beat goes on event" kicked off the first week of September 2008. Apple used it to launch the first-generation iPod Touch, as well as its third-generation iPod Nano, with video capabilities. Apple also relegated the previous iPod to "Classic" status, while introducing 99 cent ringtones and an app version of the iTunes Music Store.
Instead of a familiar tag line, Apple put its logo into a guitar on the invitation to its 2010 fall music event. That event was host to a refresh of its iPod lineup and iTunes software, as well as the second-generation Apple TV set-top box.
Leaving little imagination as to what the focus of this 2008 event would be, Apple spent the time at its Cupertino, Calif., campus to debut its unibody MacBook line, for its MacBook Pros and high-end MacBook (a version it later ditched). The company also unwrapped its 24-inch LED Cinema Display.
Apple's 2006 "It's showtime" event was host to the introduction of an improved version of its video-capable iPod, and second-generation iPod Shuffle and iPod Nano devices. Apple also launched iTunes 7, which featured a new "Cover Flow" view to look through albums and a movie section in the iTunes Store.
The event was also noteworthy in that Apple provided a preview of "iTV," a device it would be shipping in early 2007. That device would later be renamed Apple TV.
Apple's 'iPhone software roadmap' invitation in 2008
There was little doubting what this invitation and subsequent event were all about. The event, which took place the first week of March, played host to the unveiling of the iPhone software development kit. Apple CEO Steve Jobs had promised such a thing in an open letter to the Apple community on Apple's Web site in mid-October of 2007.
The event also brought the introduction of the App Store, Apple's software marketplace, which passed 50 billion app downloads in May 2013.
It just doesn't get much more straightforward than this invitation from Apple in early 2009, covering the introduction of iPhone OS 3.0 (later renamed iOS). Among the big features introduced at a March event were multimedia messaging, a landscape keyboard, copy and paste, and systemwide search. iOS 3.0 also introduced push notifications and stereo Bluetooth.
In yet another not-so-subtle invitation, Apple's early 2010 event brought the unveiling of iPhone OS 4.0, which made its way to the just-launched first-generation iPad a few months later.
The software's crowning feature was multitasking, a much-requested feature from users, as well as a new way to organize applications on the home screen with folders. The event also served as the introduction to iAd, Apple's mobile-advertising platform for iOS.
Apple's October 2010 "Back to the Mac" event brought the sneak peek of Lion, the version of Mac OS X the company would go on to release in the summer of 2011. Apple also took the wraps off a second generation of MacBook Airs.
Apple stole some attention during 2012's Consumer Electronics Show in Las Vegas by inviting the press to an event it would be holding the following week in New York. That event ended up being the launch pad for iBooks 2, as well as Apple's iBooks Author software for the Mac. Apple also used the event to launch an iPad textbooks initiative with textbook publishers.
This was the invitation that led to Apple's event for the iPhone 4S last October. The event, held at Apple's headquarters in Cupertino, Calif., also brought price cuts for the iPod Touch and iPod Nano.
In February 2012, Apple sent out one of its few invites with an actual product in it. The tag line: "We have something you really have to see. And touch." The invite depicts someone tapping the calendar application on an iPad. The event, which took place on March 7, 2012, brought Apple's third-generation iPad.
Apple sent out invites in September 2012 with the tagline "It's almost time." Not so cryptically, the invite sported a shadowed "5" underneath the date, suggesting an iPhone 5, which is just what we got. Apple also used the event to preview new models of the iPod, which would go on sale the following month.
Last month, Apple sent out invites to an event on September 10, 2013, with the tagline "This should brighten everyone's day." The press conference brought the iPhone 5S and iPhone 5C -- two new iPhone models.
Today Apple sent out invites for an event on October 22, where the company is expected to debut new versions of the iPad and iPad Mini, along with Macs. The event is taking place at the Yerba Buena Center for the Arts Theater in San Francisco next Tuesday at 10 a.m. PT. CNET will be there live to bring you the news. Stay tuned for details on that.