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Google announced Android TV at Google I/O this afternoon, the company's latest attempt to grab a foothold in the living room space.

While there aren't any details or pricing about hardware yet, Google did have the software platform on display after its keynote address.

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Unlike the more cluttered Google TV interface, Android TV is more focused on content, surfacing TV shows and movies right on the home screen.

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Voice search is also a major component of Android TV, letting you say the TV shows and movies you want to watch, instead of tediously typing them using an onscreen keyboard.

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The card-like interface is reminiscent of Google Now. Here Android TV only surfaces "Games of Thrones" on Google's own store; hopefully true cross-platform search will make it into the final version.

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The Google Play TV and Movies app has a new, more colorful look, somewhat similar to the interface on Amazon's Fire TV.

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Android TV is built on the new Android operating system and Google says developers won't have to make separate apps for mobile and the living room.

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Android TV also supports gaming, including the use of console-style controllers, although there are no official hardware announcements yet.

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