Google announced Android TV at Google I/O this afternoon, the company's latest attempt to grab a foothold in the living room space.
While there aren't any details or pricing about hardware yet, Google did have the software platform on display after its keynote address.
Unlike the more cluttered Google TV interface, Android TV is more focused on content, surfacing TV shows and movies right on the home screen.
Voice search is also a major component of Android TV, letting you say the TV shows and movies you want to watch, instead of tediously typing them using an onscreen keyboard.
The card-like interface is reminiscent of Google Now. Here Android TV only surfaces "Games of Thrones" on Google's own store; hopefully true cross-platform search will make it into the final version.
The Google Play TV and Movies app has a new, more colorful look, somewhat similar to the interface on Amazon's Fire TV.
Android TV is built on the new Android operating system and Google says developers won't have to make separate apps for mobile and the living room.
Android TV also supports gaming, including the use of console-style controllers, although there are no official hardware announcements yet.