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Amazon opens its first 4-Star store

It's opening day for Amazon's newest physical store, featuring products that are top-rated or new and trending.

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SarahTewHS2012urbanSuare01.jpg

Sarah Tew

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Amazon 4-Star store opens in NYC
1 of 21 Sarah Tew/CNET

Amazon 4-star store opens in NYC

Amazon's newest store in New York is on Spring Street between Crosby and Lafayette streets.

Amazon 4-Star store opens in NYC
2 of 21 Sarah Tew/CNET

Amazon 4-Star store opens in NYC

We walked in on opening day to find the place pretty crowded.

Amazon 4-Star store opens in NYC
3 of 21 Sarah Tew/CNET

Amazon 4-Star store opens in NYC

The concept of the store is that it's only carrying products that either get a four-star rating or higher from their users, or are top sellers... or "new & trending" on Amazon.com.

Amazon 4-Star store opens in NYC
4 of 21 Sarah Tew/CNET

Amazon 4-Star store opens in NYC

This table featured "most wished-for" items... I must say I found the statistics of it all intriguing.

Amazon 4-Star store opens in NYC
5 of 21 Sarah Tew/CNET

Amazon 4-Star store opens in NYC

The store featured a sizable technology area.

Amazon 4-Star store opens in NYC
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Amazon 4-Star store opens in NYC

Lots of products featured sample reviews from the site posted on these little cards.

Amazon 4-Star store opens in NYC
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Amazon 4-Star store opens in NYC

Here are some "new and trending toys."  You can also walk directly to a section of gifts for the age-group you're shopping for.

Amazon 4-Star store opens in NYC
8 of 21 Sarah Tew/CNET

Amazon 4-Star store opens in NYC

Smart home is its own section.

Amazon 4-Star store opens in NYC
9 of 21 Sarah Tew/CNET

Amazon 4-Star store opens in NYC

Naturally there were lots of products for the kitchen.

Amazon 4-Star store opens in NYC
10 of 21 Sarah Tew/CNET

Amazon 4-Star store opens in NYC

This table features today's deals.

Amazon 4-Star store opens in NYC
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Amazon 4-Star store opens in NYC

Naturally, Amazon had tables devoted to its own hardware offerings.

Amazon 4-Star store opens in NYC
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Amazon 4-Star store opens in NYC

And an interactive display for visitors to get acquainted with Alexa.

Amazon 4-Star store opens in NYC
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Amazon 4-Star store opens in NYC

As one would expect, there were plenty of books.

Amazon 4-Star store opens in NYC
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Amazon 4-Star store opens in NYC

Interestingly, the price cards show the difference between the standard price and the "prime members' price."

Amazon 4-Star store opens in NYC
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Amazon 4-Star store opens in NYC

The "frequently bought together" table was heavy on the Amazon devices too.

Amazon 4-Star store opens in NYC
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Amazon 4-Star store opens in NYC

If you're unsure of a current price, just scan the bar code on this handy kiosk.

Amazon 4-Star store opens in NYC
17 of 21 Sarah Tew/CNET

Amazon 4-Star store opens in NYC

It's fascinating to find out what the Trending products in NYC are.  Interestingly, Reese Witherspoon's book about growing up in the south showed up on this table.

Amazon 4-Star store opens in NYC
18 of 21 Sarah Tew/CNET

Amazon 4-Star store opens in NYC

Not sure what the difference is between "trending" and "top selling," but the Kevin Kwan books are apparently a huge success around here.

Amazon 4-Star store opens in NYC
19 of 21 Sarah Tew/CNET

Amazon 4-Star store opens in NYC

If you want to pay for a product in your Amazon app, just scan the bar code and you're done.

Amazon 4-Star store opens in NYC
20 of 21 Sarah Tew/CNET

Amazon 4-Star store opens in NYC

Of course, there's also a checkout counter for customers who wish to interact with a human, or perhaps return a product!

Amazon 4-Star store opens in NYC
21 of 21 Sarah Tew/CNET

Amazon 4-Star store opens in NYC

Don't forget to register your emotions toward Amazon on the way out...

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