/>

Watching 'Altered Carbon' on Netflix? This was its creepy marketing campaign

At CES 2018, Netflix had a secret booth filled with human bodies.

joshmiller.jpg
Josh Miller
altered-carbon-raw-1stedit-9190-029
1 of 13 Josh Miller/CNET

Nearly naked human bodies, floating in glass. Corpses? Clones? 

It's a hell of a way to attract people to a booth at CES 2018, the world's largest tech expo, but a company named "Psychasec" showed no shame.

altered-carbon-raw-1stedit-8998-003
2 of 13 Josh Miller/CNET

Immortality... a boycott... this can't be real, right?   

altered-carbon-raw-1stedit-9100-015
3 of 13 Josh Miller/CNET

Inside, a Psychasec rep explains: they've developed a technique to upload your consciousness into a brand-new body they can grow to your specifications. Our eyes are rolling so hard they threaten to pop out... but some of our fellow showgoers whisper that they've heard of Psychasec before. Hunh.  

altered-carbon-raw-1stedit-9201-032
4 of 13 Josh Miller/CNET

What do they call these new bodies? "Sleeves."

altered-carbon-raw-1stedit-9166-021
5 of 13 Josh Miller/CNET

And then, we see it: a fully grown body in a bag. Slowly breathing. Slightly warm to the touch.   

altered-carbon-raw-1stedit-9149-020
6 of 13 Josh Miller/CNET

Disgusting. Intriguing.  

altered-carbon-raw-1stedit-9172-023
7 of 13 Josh Miller/CNET

Every hair in place.  

altered-carbon-raw-1stedit-9112-018
8 of 13 Josh Miller/CNET

And above it, the reveal: It's all a marketing stunt for a show called "Altered Carbon," an original Netflix series airing Feb. 2. Today, if you're reading this on the day we published this gallery.  

altered-carbon-raw-1stedit-9039-009
9 of 13 Josh Miller/CNET

The booth draws quite the crowd, but they're not all your typical CES attendees... some of their show entry badges read "Netflix." (They're plants!) Some can't help but crack a smile when we ask if "Psychasec" is real. 

altered-carbon-raw-1stedit-9082-012
10 of 13 Josh Miller/CNET
altered-carbon-raw-1stedit-9208-034
11 of 13 Josh Miller/CNET
altered-carbon-raw-1stedit-9182-026
12 of 13 Josh Miller/CNET

You don't necessarily need to enter the booth to reveal the surprise, though -- in the less-trafficked alley behind the main entrance, it's plainly visible that we're talking about a new TV show.  

altered-carbon-raw-1stedit-8993-001
13 of 13 Josh Miller/CNET

Or are we?  

More Galleries

2022 Ford Maverick: This super-affordable hybrid pickup could be a gamechanger

More Galleries

2022 Ford Maverick: This super-affordable hybrid pickup could be a gamechanger

66 Photos
Toyota Land Cruiser J300 flagship is now forbidden fruit

More Galleries

Toyota Land Cruiser J300 flagship is now forbidden fruit

17 Photos
Nintendo Switch: The 36 best games to play in 2021

More Galleries

Nintendo Switch: The 36 best games to play in 2021

37 Photos
Refreshed Tesla Model S has a Knight Rider steering wheel

More Galleries

Refreshed Tesla Model S has a Knight Rider steering wheel

16 Photos
2022 Lexus NX crossover looks better inside and out

More Galleries

2022 Lexus NX crossover looks better inside and out

54 Photos
New movies coming out in 2021: Netflix, Marvel and more

More Galleries

New movies coming out in 2021: Netflix, Marvel and more

65 Photos
2022 Ford Maverick base still makes a strong case

More Galleries

2022 Ford Maverick base still makes a strong case

6 Photos