What's happening inside Sony's booth at E3? Here's a peek.
James Martin
James Martin is the Managing Editor of Photography at CNET.
His photos capture technology's impact on society - from the widening wealth gap in San Francisco, to the European refugee crisis and Rwanda's efforts to improve health care.
From the technology pioneers of Google and Facebook, photographing Apple's Steve Jobs and Tim Cook, Facebook's Mark Zuckerberg and Google's Sundar Pichai, to the most groundbreaking launches at Apple and NASA, his is a dream job for any documentary photography and journalist with a love for technology.
Exhibited widely, syndicated and reprinted thousands of times over the years, James follows the people and places behind the technology changing our world, bringing their stories and ideas to life.
Inside the Sony booth at E3 2012 in Los Angeles, the Sony booth is a popular place.
PlayStation Vita's dual-stick controller has a 5-inch OLED multi-touch screen, and for many this is a favorite place to be on the E3 show floor. Shown here are a few gamers spending time with the PlayStation All-Stars title.
2 of 11 James Martin/CNET
Rows of gamers
The Sony booth was packed Wednesday morning, the second day of the E3 show, with gamers lined up to try out the newest PS Vita titles.
3 of 11 James Martin/CNET
Sony from above
An aerial view from the walkways above the Sony booth.
4 of 11 James Martin/CNET
Kratos statue
An attendee checks out a statue of Kratos from God of War Ascension at the Sony booth.
5 of 11 James Martin/CNET
Inside Sony
Gamers inside the Sony booth Wednesday at E3.
6 of 11 James Martin/CNET
Wandering the booth
Attendees wander the massive Sony booth in search of their favorite new games Wednesday at E3 in Los Angeles.
7 of 11 James Martin/CNET
Gaming at Sony
In a darkened room at the Sony booth, fans line up to try out their favorite games.
8 of 11 James Martin/CNET
Eve Dust 514
An armed E3 attendees plays the Sony PlayStation game Eve Dust 514.
9 of 11 James Martin/CNET
Game on!
Lost in his own gaming world, an E3 attendee plays PlayStation All-Stars Battle Royale Wednesday.
10 of 11 James Martin/CNET
PlayStation All-Stars Battle Royale
PlayStation All-Stars Battle Royale on the PS3.
11 of 11 James Martin/CNET
Far Cry 3
Playing Far Cry 3 at the Sony booth Wednesday at E3.