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U-Boat Worx Personal Submarine

U-Boat Worx Personal Submarine from rear

U-Boat Worx Personal Submarine's cockpit

2012 Mercedes Benz AMG SLK Gull Wing

2012 Mercedes Benz AMG SLK Gull Wing driver's seat

2012 Mercedes Benz AMG SLK Gull Wing by night

2012 Ducati Diavel

3.14 Hotel BMW Mini shuttle

Yachts of Cannes

A harbor full of money

Cannes Gucci

Cannes Cartier

Audi V10 R8 Spyder

Maserati Gran Cabrio Sport

The Amazing Spider-Man/Woody Woodpecker boat

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While Austin's SXSW Festival offers an everyman look at movies and tech, the Cannes Film Festival caters to a deep-pocket crowd.

Whether it's super cars, motorcycles, yachts, or ordinary items covered in gold and jewels, such big-ticket toys were on display along the streets of Cannes during the 12-day film festival that ended yesterday.

For example, the U-Boat Worx Personal Submarine sells for up to $1.5 million and allows recreational divers to go down as far as 100 meters.

Caption by / Photo by John Scott Lewinski
The poorly named U-Boat does not have wheels for on-street driving. It must be lowered into the sea from shore or from a larger craft.
Caption by / Photo by John Scott Lewinski
The U-Boat Worx Personal Submarine cockpit has some controls that resemble a car's. But the controls for depth and cockpit pressure require special training.
Caption by / Photo by John Scott Lewinski
The 2012 Mercedes Benz AMG SLS Gull Wing was stopping traffic outside the Carlton Cannes Intercontinental on its special red carpet display.
Caption by / Photo by John Scott Lewinski
The view from the driver's seat spurs the imagination on what the AMG SLS's 6.3 liter V8 can do.
Caption by / Photo by John Scott Lewinski
The new Gull Wing fits perfectly on a red carpet below spotlights.
Caption by / Photo by John Scott Lewinski
The 2012 Ducati Diavel is a $20,000 super bike that packs an engine developed by the company's racing team.
Caption by / Photo by John Scott Lewinski
A standard shuttle wouldn't suffice for a five-diamond hotel like the 3.14 in Cannes. Instead, a BMW Mini is transformed into a mobile work of art.
Caption by / Photo by John Scott Lewinski
Private yachts sail in and out of the French Riviera on any weekend, but the Cannes Film Festival stacks vessels worth tens of millions of dollars into its packed harbor.
Caption by / Photo by John Scott Lewinski
The owners of mega-yachts like this one parked off the coast of Cannes during the film festival often remain a mystery.
Caption by / Photo by John Scott Lewinski
Hidden behind the door of the Cannes Gucci boutique sit gold- and diamond-encrusted cases for smartphones, iPads and anything else you might tote to the film festival.
Caption by / Photo by John Scott Lewinski
You're not going to find a Cartier boutique across the street from the main film screenings at SXSW. You need Cannes attitude for that.
Caption by / Photo by John Scott Lewinski
Audi and Daily Variety teamed up to sponsor a party gathering spot in Cannes. This R8 Spyder greeted visitors.
Caption by / Photo by John Scott Lewinski
SXSW folks don't use specially sponsored Maseratis to transport staff and celebrities. They were standard issue at Cannes.
Caption by / Photo by John Scott Lewinski
Unavailable at any price, the very rare Amazing Spider-Man/Woody Woodpecker boat tempts would-be passengers from a merry-go-round along the Cannes coast.
Caption by / Photo by John Scott Lewinski
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15 sights at Cannes you won't see at SXSW (photos)

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