The Cannes Film Festival and SXSW share some similarities. Both are media fests, draw large crowds, and feature film screenings. But just as a $5,000 pair of Berluti shoes aren't a pair of well-worn cowboy boots, the French Riviera isn't Texas.
Whether it's super cars, motorcycles, yachts, or ordinary items covered in gold and jewels, such big-ticket toys were on display along the streets of Cannes during the 12-day film festival that ended yesterday.
For example, the U-Boat Worx Personal Submarine sells for up to $1.5 million and allows recreational divers to go down as far as 100 meters.