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Part of the issue is that the device makers don't need to adhere to any standards for security. Energy Star certifies only products that meet energy efficiency standards. In the same vein, IoT devices could come with a similar label in the future.
"We do intend that the FIDO mark will resonate and be of importance to consumers in the near future," Shikiar said.
The FIDO Alliance started in 2012 and helped establish standards for online verification and security without passwords. Its certification has become a mark of trust that companies like Google, Facebook and Microsoft rely on as a security measure. The goal of the FIDO Alliance's new IoT Technical Working Group is to do the same for connected gadgets.
Members of the group include Intel, Microsoft, Yubico, Qualcomm and Lenovo. They'll be looking to take on IoT issues like default passwords and manual updates for devices.
The challenge will be coming up with a strong security standard that doesn't make the IoT devices too difficult to use for the average person, said Lorie Wigle, Intel's vice president of Platform Security.
It won't work exactly like the Energy Star program, but Wigle said providing a standard would at least give customers peace of mind that the IoT products they're buying have some semblance of security.
"We struggle a lot with the idea of what could be good enough to earn a label," Wigle said. "The beauty of this is, if we have a standard protocol, we could say the device at least conforms to that."
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