Just in time for CES, the in-home delivery service gets a bunch of new features.
Amazon is on a mission to operate your front door and, while it's at it, your car trunk and garage door, too.
On Monday, the world's largest online retailer unveiled a handful of updates to its in-home delivery service, starting with a slightly tweaked name. The service, originally called Amazon Key, is now dubbed Key by Amazon.
Added to that, Amazon revealed a new Key for Business service, integration with the Amazon-owned Ring home-security app and in-garage delivery using Chamberlain's connected garage doors. Plus, a new Schlage Encode Wi-Fi-connected lock was added to the Key program, joining other smart locks from Schlage, Yale and Kwikset. The new announcements were timed for the start of CES 2019, the biggest annual tech show.
"We have been super excited and super thrilled to see how Key is being used today," Rohit Shrivastava, Key's general manager, said in an interview. "It clearly goes way beyond delivery."
As is typical for Amazon, Shrivastava declined to provide hard figures on how many customers are using Key but said, "This is a service that our customers are loving and using a lot."
Amazon launched Key in late 2017, bringing the in-home delivery service to several dozen US metro areas. The keyless entry feature expanded nationwide the following April, and in-car delivery arrived soon after. The new delivery services are only available to Prime customers in a handful of markets but come at no additional cost.
The e-commerce company is using Key as another tool to dominate the smart home , where it's already the market leader in smart speakers and is a major player in TV streamers. Added to that, the in-home delivery service should help Amazon cut down on package thefts, which annoy customers and cost the company money for replacements. Amazon said it doesn't have any data on whether Key is having an impact on thefts.
Though Amazon is moving forward with a handful of new concepts for Key, it currently doesn't have plans to create its own smart lock. "Not at this time," an Amazon spokeswoman said. "We'll leave that to the pros at Yale, Kwikset and Schlage."
On the name change, Shrivastava said the company wanted to emphasize the service's many keyless entry features more than Amazon's in-home delivery service, a part of Key that was at first mocked by customers for seeming too intrusive.
As part of Monday's announcement, Amazon unveiled:
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