The iPhone 15 Event Could Leave Some Apple Fans Sour
Commentary: A number of changes rumored for the iPhone 15 -- including higher costs -- may stir up gripes from customers. Apple may need to approach its September event differently to sweeten the pitch.
Bridget CareyPrincipal Video Producer
Bridget Carey is an award-winning reporter who helps you level-up your life -- while having a good time geeking out. Her exclusive CNET videos get you behind the scenes as she covers new trends, experiences and quirky gadgets. Her weekly video show, "One More Thing," explores what's new in the world of Apple and what's to come. She started as a reporter at The Miami Herald with syndicated newspaper columns for product reviews and social media advice. Now she's a mom who also stays on top of toy industry trends and robots. (Kids love robots.)
Bridget has spent over 18 years as a consumer tech reporter, hosting daily tech news shows and writing syndicated newspaper columns. She's often a guest on national radio and television stations, including ABC, CBS, CNBC and NBC.
Watch this: Gripes Over Costs Loom Over iPhone 15 Event
In this week's episode of One More Thing, embedded above, we review the changes reported to come to the iPhone 15 that could leave some Apple fans feeling sour -- and how Apple may need to spin extra marketing magic in this presentation to persuade longtime customers to upgrade.
Apple teased this event with the tagline Wonderlust. But can Apple find a way to give customers a vision of future tech that is worthy of the name? In recent years, Apple executives have moved away from doing product reveals on stage in front of a live audience. Now the company will be showing us if it can still spark wonder and awe in its fan base with safe, pre-recorded presentations.