Snap's Spectacles are just the beginning for hardware
CEO Evan Spiegel hints at future hardware endeavors for the company at the Vanity Fair Summit.
Abrar Al-HeetiVideo producer / CNET
Abrar Al-Heeti is a video host and producer for CNET, with an interest in internet trends, entertainment, pop culture and digital accessibility. Before joining the video team, she was a writer for CNET's culture team. She graduated with bachelor's and master's degrees in journalism from the University of Illinois at Urbana-Champaign. Though Illinois is home, she now loves San Francisco -- steep inclines and all.
ExpertiseAbrar has spent her career at CNET breaking down the latest trends on TikTok, Twitter and Instagram, while also reporting on diversity and inclusion initiatives in Hollywood and Silicon Valley.Credentials
Named a Tech Media Trailblazer by the Consumer Technology Association in 2019, a winner of SPJ NorCal's Excellence in Journalism Awards in 2022 and has three times been a finalist in the LA Press Club's National Arts & Entertainment Journalism Awards.
"Hardware is going to be an important vehicle for delivering our customer experience, maybe in a decade. But if we believe that it's going to be important in a decade, we don't want to be starting a decade from now," Spiegel said. "We took that first initial leap with Spectacles, and we're excited to see where it goes from here."
Snapchat launched the Lenses feature, which adds real-time special effects and sounds to what's normally seen through a camera, around two years ago. The feature has also been used with advertisers and brands like Bud Light, where a vendor appears and offers users a can of beer.
"Going public was really the right thing for the company, and certainly the right thing for the time," he said. "We saw a tremendous benefit to transitioning our investor base from short-term venture investors to long-term investors."
Snap faces stark competition from Facebook and its photo sharing app, Instagram. In August, Snap said it had 173 million total users, while Instagram announced its Stories platform had 250 million daily users.
Spiegel was careful in answering a question on how "obsessed" he is with
from moderator Walter Isaacson, president and CEO of The Aspen Institute.
"What we found by focusing relentlessly on empowering creativity is that our customers tend to show us what's next, our customers show us what they want," Speigel said. "That's how I think we've been able to deliver the future to so many of our customers."