Year in review: Corporate IM
America Online, Microsoft and Yahoo are looking for profits in corporate instant messaging. But will businesses pay for a service that consumers can get for free?
But will businesses pay for a service consumers can get for free?
In 2002, it seemed like America Online, Microsoft and Yahoo had the same epiphany within a five-week span.
Consumer IM products from the Big Three have punched their way through the corporate firewall to become a new form of communications in the office. The proliferation poses a two-sided issue for executives: instant messaging is a cheap, fast way to communicate, but IT departments can't monitor or control these correspondences as readily as e-mail.
But while AOL, Microsoft and Yahoo pondered what to do with the millions of people chatting for free, some start-ups found a way around them. In April, White Plains, N.Y., start-up Communicator said that several investment banks would pay to use its Hub IM secure service. The deal awakened many companies to the fact that multinational corporations were willing to pay for instant messaging as long as the security and compliance issues were addressed.
This interest became a boon for some smaller providers of instant messaging technology such as FaceTime and IMLogic. These companies signed agreements with the Big Three to provide security and monitoring capabilities for the corporate environment.
Although AOL, Microsoft and Yahoo have yet to launch their enterprise services, 2003 should be the year that determines whether IM can one day beef up a company's bottom line instead of just its user figures.
--Jim HuIM giants want IT's dollars But will businesses pay for a service consumers can get for free?
Consumer IM products from the Big Three have punched their way through the corporate firewall to become a new form of communications in the office. The proliferation poses a two-sided issue for executives: instant messaging is a cheap, fast way to communicate, but IT departments can't monitor or control these correspondences as readily as e-mail. But while AOL, Microsoft and Yahoo pondered what to do with the millions of people chatting for free, some start-ups found a way around them. In April, White Plains, N.Y., start-up Communicator said that several investment banks would pay to use its Hub IM secure service. The deal awakened many companies to the fact that multinational corporations were willing to pay for instant messaging as long as the security and compliance issues were addressed. This interest became a boon for some smaller providers of instant messaging technology such as FaceTime and IMLogic. These companies signed agreements with the Big Three to provide security and monitoring capabilities for the corporate environment. Although AOL, Microsoft and Yahoo have yet to launch their enterprise services, 2003 should be the year that determines whether IM can one day beef up a company's bottom line instead of just its user figures. --Jim Hu | AOL sets sights on businesses June 11, 2002 Can IM behemoths win corporate clients? June 28, 2002 Giants told to work it out September 13, 2002 Yahoo heralds corporate messaging October 7, 2002 Terra Lycos, IBM chat together October 31, 2002 Closing in on compatibility November 1, 2002 AOL offers corporate IM November 4, 2002 Microsoft's next challenge November 13, 2002
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