Yahoo's Mayer keeps focus on 'huge opportunity' in mobile

CEO Marissa Mayer offers up some details in an interview with Fortune, but sidesteps any opportunity to fully outline her company's plans.

Don Reisinger
CNET contributor Don Reisinger is a technology columnist who has covered everything from HDTVs to computers to Flowbee Haircut Systems. Besides his work with CNET, Don's work has been featured in a variety of other publications including PC World and a host of Ziff-Davis publications.
Don Reisinger
2 min read
Yahoo's Marissa Mayer.
Yahoo's Marissa Mayer. James Martin/CNET

Yahoo CEO Marissa Mayer last night spoke before an invite-only crowd at Fortune's Most Powerful Women event. And although she offered up some details during her interview, she sidestepped any opportunity to fully outline her company's plans.

Not surprisingly, Mayer focused much of her discussion on mobile. The mobile market is growing rapidly, and shareholders are responding favorably to Mayer's claims that the space is integral to Yahoo's future growth. At a recent earnings call, Mayer spent a generous amount of time discussing mobile and why she believes Yahoo is well-positioned to capitalize. She did it again last night.

"We have a terrific set of assets on the web--all the things people want to do on their mobile phone," Mayer said, according to Fortune. "The interesting thing is when you look at what people want to do on their phone, it's mail, weather, check stock quotes and news. That's Yahoo's business. This is a huge opportunity for us because we have the content and all the information people want on their phones."

Mayer also acknowledged that there are some things that Yahoo doesn't have in the mobile space. And to address that, she plans to continue to make "acqui-hires," allowing her firm to get a mobile company's top employees, but not necessarily its technology. Late last month, Mayer acquired Stamped, a mobile app that lets users recommend everything from books to restaurants.

But don't expect Mayer to run too far from Yahoo's roots. She said that she wants to bring Yahoo back to its roots and focus its business. The result, she said, should be "a global suite of products that are truly excellent."

Still, Mayer, who gave birth to her first son on September 30, made it clear that Yahoo is not necessarily her first priority: "for me, it's God, family, and Yahoo -- in that order."