today became the
latest Web publisher to bolster its media offerings with television programming
through a partnership with Granite Broadcasting
, which operates
nine NBC, ABC
, and CBS
In the past year, a number of start-up companies--including CNET--and
the forthcoming MSNBC joint venture from
Microsoft and NBC--have begun producing online and
television programming in concert to leverage their coverage and
brand names in both media. A number of established cable TV channels, such as
Cable News Network and ESPN, have made similar moves, launching
web sites that provide interactive, multimedia variants of their television shows.
But Yahoo's deal with Granite is the first foray by
an Internet search engine into the TV space. So far, Yahoo has been the most
successful search engine at seeking to expand its media properties by
offering regional and demographic versions of its Web site, as well as Yahoo Internet Life and Yahoo Computing , two magazines
published by Ziff-Davis.
In the latest Yahoo deal, newscasts on Granite TV stations will use
information provided by Yahoo on Web sites relevant to television news stories.
Yahoo will also feed Web site information to individual Web sites maintained
by the nine Granite stations. Conversely, Granite news shows will provide
newscast information to localized versions of Yahoo in U.S. regions.
Granite TV holdings currently include KSEE-TV, Fresno-Visalia, California;
WEEK-TV, Peoria-Bloomington, Illinois; KBJR-TV, Duluth, Minnesota, and
Superior, Wisconsin; WKBW-TV, Buffalo, New York; KNTV-TV, San Jose and
Monterey, California; WPTA-TV, Fort Wayne, Indiana; WWMT-TV,
Grand Rapids-Kalamazoo-Battle Creek, Michigan; WTVH-TV, Syracuse, New York;
and KEYE-TV, Austin, Texas.
Besides its flagship English-language Yahoo search engine, the company is
developing international versions of the site, including Yahoo Japan, Yahoo
United Kingdom, Yahoo France, Yahoo Germany, and Yahoo Canada.
Yahoo retracts unlisted home
Yahoo IPO closes at $33
after $43 peak
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