Twitter strikes deals for shows from Billboard, NBC, WNBA, others

Twitter's latest live and on-demand shows join others distributed on its social platform free with ads.

Joan E. Solsman Former Senior Reporter
Joan E. Solsman was CNET's senior media reporter, covering the intersection of entertainment and technology. She's reported from locations spanning from Disneyland to Serbian refugee camps, and she previously wrote for Dow Jones Newswires and The Wall Street Journal. She bikes to get almost everywhere and has been doored only once.
Expertise Streaming video, film, television and music; virtual, augmented and mixed reality; deep fakes and synthetic media; content moderation and misinformation online Credentials
  • Three Folio Eddie award wins: 2018 science & technology writing (Cartoon bunnies are hacking your brain), 2021 analysis (Deepfakes' election threat isn't what you'd think) and 2022 culture article (Apple's CODA Takes You Into an Inner World of Sign)
Joan E. Solsman
Twitter's white bird logo hanging on a blue wall.
James Martin/CNET

Twitter unveiled a slate of new video programming for its social network on Wednesday, announcing deals to make live and on-demand shows with partners including Billboard, NBC , Tastemade, the WNBA and others. The shows are fodder for its Amplify advertising program, which runs ads before free videos like these on Twitter.

The announcement was part of the so-called NewFronts, a weeklong parade of pitches by digital media companies to drum up advertiser interest. Twitter, for example, also announced a new kind of video-ad packaging it'll offer to marketers, called curated categories, which lets them run ads against video from publishers bundled together around a theme like basketball or gaming personalities. 

Twitter's video partnerships announced Wednesday include Billboard; Genius; Refinery29; Tastemade; MLB; NBC Olympics and NBCUniversal News; NHL; Riot Games; and the WNBA.

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