Twitter strikes deals for shows from Billboard, NBC, WNBA, others
Twitter's latest live and on-demand shows join others distributed on its social platform free with ads.
Joan E. SolsmanFormer Senior Reporter
Joan E. Solsman was CNET's senior media reporter, covering the intersection of entertainment and technology. She's reported from locations spanning from Disneyland to Serbian refugee camps, and she previously wrote for Dow Jones Newswires and The Wall Street Journal. She bikes to get almost everywhere and has been doored only once.
ExpertiseStreaming video, film, television and music; virtual, augmented and mixed reality; deep fakes and synthetic media; content moderation and misinformation onlineCredentials
Three Folio Eddie award wins: 2018 science & technology writing (Cartoon bunnies are hacking your brain), 2021 analysis (Deepfakes' election threat isn't what you'd think) and 2022 culture article (Apple's CODA Takes You Into an Inner World of Sign)
unveiled a slate of new
programming for its social network on Wednesday, announcing deals to make live and on-demand shows with partners including Billboard,
, Tastemade, the WNBA and others. The shows are fodder for its Amplify advertising program, which runs ads before free videos like these on Twitter.
The announcement was part of the so-called NewFronts, a weeklong parade of pitches by
companies to drum up advertiser interest. Twitter, for example, also announced a new kind of video-ad packaging it'll offer to marketers, called curated categories, which lets them run ads against video from publishers bundled together around a theme like basketball or gaming personalities.