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TiVo, Domino's team up to make us all fat

A product placement deal means that whenever TiVo users see a Domino's Pizza ad, they can go ahead and order some pizza. Mmm, pizza. There's also an on-demand ordering screen.


Thanks to a new agreement with pizza giant Domino's, owners of TiVo set-top boxes can now order food from the chain directly through their televisions, and even track delivery time so they know just when the pizza guy will be showing up to bring them a nice, tasty treat.

Oh, boy.

Here's the deal: when a Domino's ad or product placement shows up, TiVo users can click through with their remote controls to order pizza, or can access an on-demand ordering screen through a TiVo menu. It's similar in theory to the deals that TiVo has with Fandango for movie ticket ordering or with for ordering products related to TV shows, except that you get a pizza.

"This is the first time in history that the 'on-demand' generation will be able to fully experience couch commerce by ordering pizza directly through their television set," Rob Weisberg, Domino's vice president of marketing, said in a statement. "You'll see a television ad for Domino's, and you'll click, 'I want it' through your remote. In about 30 minutes, your pizza will show up at your door." And then you won't just be a couch potato, you'll be a Digital Age couch potato.

One thing you can't do: pay for the pizza through TiVo. That has to be done in cash when the pizza guy shows up.