Spotify CEO Daniel Ek spoke publicly on Sunday about the controversy that's blown up over the Joe Rogan podcast and COVID-19 vaccine misinformation, sparked by an ultimatum from famed rocker Neil Young.
Ek said in a blog post that doctors, scientists and Spotify subscribers have raised questions about the company's policies and the "lines we have drawn between what is acceptable and what is not." He acknowledged that Spotify hasn't been transparent about its policies regarding content that it hosts.
"It's become clear to me that we have an obligation to do more to provide balance and access to widely-accepted information from the medical and scientific communities guiding us through this unprecedented time," Ek said.
Spotify has a $100 million deal as the exclusive platform for Rogan's podcast, The Joe Rogan Experience, which in the past year has hosted a number ofand . These guests have spread misinformation about COVID-19 vaccines and unproven treatments for the disease.
COVID-19 vaccines have beenagainst severe disease, hospitalization and death.
Later on Sunday, Rogan weighed in on the misinformation issue as well. In a nearly 10-minute video shared in an Instagram post, he pledged that he would try to balance controversial viewpoints with other perspectives to guide himself and listeners to a "better point of view."
"I'm not trying to promote misinformation, I'm not trying to be controversial," Rogan said. "I've never tried to do anything with this podcast other than just talk to people and have interesting conversations."
In his blog post, Ek didn't mention Rogan or Young by name. But both are central to the uproar over the content that Spotify, the world's largest music streaming service by subscribers, presents to its listeners and the responsibilities that go along with that.
Earlier this month, a letter from more than 250 medical professionals, professors and researchers more than a thousand other professionals have signed the letter.and pointed specifically to Rogan's podcast. Since then,
Then on Jan. 24, Young gave Spotify a choice: It could host his music or Rogan's podcast, but not both. Last week,from the music service.
On Saturday, singer-songwritershe, too, would remove all her music from Spotify over Rogan's podcast.
Along the way, the hashtag #DeleteSpotify began trending on social media, and people said they were .
"SPOTIFY has become the home of life threatening COVID misinformation," Young wrote in another letter posted to his website on Wednesday, in which he also called on other artists and record companies to move off the Spotify platform. "Lies being sold for money."
In his blog post on Sunday, Spotify's Ek said he's looking to strike a balance between supporting creator expression and protecting the safety of the service's listeners.
"It is important to me," Ek said, "that we don't take on the position of being content censor while also making sure that there are rules in place and consequences for those who violate them."
What Spotify's doing
Ek noted that Spotify has had rules and policies in place for years but hasn't been transparent about them, which led to questions about their application to serious issues including COVID-19.
Spotify is taking three steps, Ek said:
- It's publishing its long-standing platform rules designed to guide creators, "from those we work with exclusively to those whose work is shared across multiple platforms." Now posted in Spotify's online newsroom, they'll live permanently on the main Spotify website and are being localized into various languages.
- It's working toward adding a content advisory to any podcast episode that includes a discussion about COVID-19. The advisory will direct listeners to Spotify's COVID-19 hub, which includes news reports from ABC News, Politico, the BBC World Service and others.
- It will begin testing ways to highlight the platform rules in its creator and publisher tools to raise awareness around what's acceptable and help creators understand their accountability for the content they post.
In his Instagram post, Rogan said he agrees with Spotify's intention to put a disclaimer at the start of controversial podcasts, particularly those related to COVID, that tells listeners to speak with their physicians and that the opinions expressed are contrary to the consensus of experts.
"Also, I think if there's anything I've done that I could do better is have more experts with differing opinions right after I have the controversial ones," Rogan said. "I most certainly would be open to doing that."
Spotify's platform rules address issues such as dangerous, deceptive and illegal content, the penalties applied to rule breakers and how to report an issue.
Among the examples it gives of dangerous content is false or deceptive information that may cause offline harm or poses a direct threat to public health, including falsely asserting that AIDS, COVID-19 or cancer are a hoax or not real, falsely suggesting that vaccines approved by local health authorities are designed to cause death, or encouraging people to purposely get infected with COVID-19 in order to build immunity to it.
In the past two years, there have been more than 374 million cases of COVID-19 around the world and more than 5.6 million deaths, according to the coronavirus resource center at the Johns Hopkins University.
Public health agencies have made it clear that COVID-19 vaccines are highly effective at reducing the impact of the coronavirus, and other public health measures like masking and social distancing have helped slow the spread COVID-19.
Spotify didn't immediately respond to a request for additional comment.
CNET's Oscar Gonzalez contributed to this report.