Shoppers turn to retailers for mobile coupon deals

Consumers get a majority of their deals from retailer Web sites, not daily deal sites like Groupon or Living Social.

Donna Tam Staff Writer / News
Donna Tam covers Amazon and other fun stuff for CNET News. She is a San Francisco native who enjoys feasting, merrymaking, checking her Gmail and reading her Kindle.
Donna Tam

Most thrifty spenders are still turning to retailer sites and not coupon sites when it comes to getting mobile coupons, according to a Nielsen study released today.

Fifty-four percent of U.S. consumers who use their mobile phone or tablet to shop turn to retailer Web sites for mobile deals. Daily deal sites, like Groupon and Living Social, are the second choice with 31 percents. Shoppers also use retailer apps and daily deal apps, but to a lesser degree.


This means consumers are going to the brands they are most familiar with and what is most convenient while their shopping -- many are not going through the trouble of downloading an app to use regularly.

When consumers do use apps, Nielsen found that Groupon, which Wall Street is currently bashing, is the most popular among shoppers who use their smartphones to shop. Ninety-one percent of shoppers said they use a Groupon app on their smartphone, compared with 60 percent who use it on a tablet. Other apps, like Living Social and Google Offers, trail behind.