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Pinterest amps up recipe search with new filters

The social network adds dietary filters and the ability to search by ingredients.


Pinterest now includes dietary restrictions and specific ingredients as a way to sort out recipe search results.

The social network, capitalizing on the popularity of food pins on its site, rolled out the new filters and search capability Tuesday.

The idea is you can open your fridge, see what ingredients you have on hand, and then do a search on Pinterest with the desired dietary restriction checked off. Filters include vegetarian, vegan, gluten-free, and paleo. There's also an "Indulge me" button, a shortcut to unhealthy foods.

The new feature was developed by Punchfork founder Jeff Miller. Pinterest acquired Punchfork, the social network's first purchase, last year to amp up its food pinning. At the time, Pinterest had 25 million users and food pins were the most popular pins on Pinterest.

The network has since grown to an estimated 48.2 million monthly active desktop users globally, and food still remains a top pin topic.