Web surfers are spending less time watching television,
according to a survey released Thursday, which showed that people may cut out up
to 10 hours of television a week after hooking up online access.
The survey, sponsored by online games site Pogo.com, said that 52 percent
of TV viewers watch less once they have Internet access. Of those, 49
percent view 6 hours to 10 hours less each week.
"While television may have 50 to 100 channels to offer you, the Internet
literally has millions," said Garth Chouteau, director of corporate
communications at Pogo.com, which was recently acquired by EA.com, a subsidiary of
entertainment software maker Electronic Arts. "Better yet, the channels on
the Internet provide a considerably higher degree of flexibility or
customization on the part of the user."
Still, 62 percent of Web surfers said they prefer television for relaxation
Among the favorite online activities of Web users, 77 percent prefer
general surfing, 45 percent play online games, 42 percent shop and 31
percent listen to or download music.
According to the survey, 39 percent of Net users say TV quality has
declined. It found that 47 percent of the respondents watch less television because the Net quickly provides them with more information.
"It boils down to television being more of a passive, leisure-time
experience and the Internet being an interactive, leisure-time experience,"
Chouteau said. "When you ask people why they're not spending as much time
watching television, the No. 1 answer is that they watch less TV because
online they get what they want, when they want it."
The survey, which polled 1,000 people in January, was conducted by online
research firm Greenfield Online.