Mark Cuban to relaunch IceRocket

Revised search engine, to be called BlogScour, will seek out the latest postings in the blogosphere and return a list of results.

Michael Singer Staff Writer, CNET News.com
Michael Singer
PALO ALTO, Calif.--When billionaire entrepreneur Mark Cuban wanted to get instant feedback on his new movie about Enron, he found even the best search engines were not giving him immediate results.

"I seemed to get the same responses all the time...I wanted something that let's me know a blogger's consciousness," Cuban said during the AlwaysOn conference at Stanford University here.

So the man who resurrected the Dallas Mavericks and took on Donald Trump in the reality TV game said he will soon relaunch his IceRocket search engine as BlogScour. Similar to Technorati or PubSub, Cuban's BlogScour will search for the latest postings across the so-called blogosphere and return a list of results. The revised IceRocket is expected to be unique among the other search engines in that every search entry has a thumbnail of the home page of the listing.

Cuban, an avid blogger himself, said what he is looking for is a balance of relevant and timely information.

"I want to see what the people are saying but make it different than search because there is a real-time aspect to the blogosphere," Cuban said.

Cuban sold Broadcast.com to Yahoo for $5.7 billion and is now president of HDNet, a provider of high-definition TV programming. He also owns the Dallas Mavericks basketball team.

The entrepreneur said the four people he learned about self promotion and marketing from--for better or worse--are Microsoft Chairman Bill Gates, Dell founder Michael Dell, basketball player Dennis Rodman and socialite Paris Hilton.