LinkedIn rolls out video ads for brand promotion

The professional networking site is now letting advertisers opt to use video ads to catch the attention of the site's 175 million users.

Dara Kerr Former senior reporter
Dara Kerr was a senior reporter for CNET covering the on-demand economy and tech culture. She grew up in Colorado, went to school in New York City and can never remember how to pronounce gif.
Dara Kerr
2 min read
LinkedIn rolls out video ads via its its self-serve platform, LinkedIn Ads. LinkedIn

Looking to amp up its ad revenue, LinkedIn rolls out global video advertising.

The professional networking site announced today that its self-serve platform, LinkedIn Ads, now lets advertisers use their YouTube or other videos to promote brands.

"Video ads are currently available through the LinkedIn Ads self-serve interface, our targeted advertising platform that lets large and small advertisers place text and image ads across the LinkedIn site," LinkedIn's online marketing manager, Will Hambly, wrote in a blog post today. "With LinkedIn Ads you can control your costs, pay per view or click, and stop your campaign at any time."

With the video ads, advertisers will be able to import videos or use existing YouTube videos. Ideally, using video ads will up advertisers' presence on YouTube since their audience will grow with the addition of LinkedIn's users.

The ads are slated to be 300x250 ad units in size, which is similar to the text and image ads on LinkedIn. Once a user watches the video they will be able to click through to the brand's Web site.

"Whether you have a complex B2B service to promote or an inspiring brand message, video ads are a way to educate, persuade, and inspire LinkedIn's 175M members," Hambly wrote.

LinkedIn just unveiled its new profile design and simplified editing tools last week. The professional networking site said its new incarnation would make it easier for users to edit their profile and connect with others. It seems that the company is also working to make it easier for advertisers to connect with users.