JLo's Viva Movil opens first store to sell wireless products

Teaming up with Verizon Wireless to sell mobile products, the first Viva Movil by Jennifer Lopez store opened its doors on Tuesday in Brooklyn.

Lance Whitney Contributing Writer
Lance Whitney is a freelance technology writer and trainer and a former IT professional. He's written for Time, CNET, PCMag, and several other publications. He's the author of two tech books--one on Windows and another on LinkedIn.
Lance Whitney
Screenshot by Lance Whitney/CNET

JLo's new mobile venture has launched its first retail outlet.

Set up as a Verizon Wireless premium retailer, Viva Movil by Jennifer Lopez launched its initial store on Flatbush Avenue in Brooklyn, the company announced Wednesday. Designed to attract customers from the Hispanic community, the store will sell smartphones and tablets from Apple, Samsung, BlackBerry, Motorola, LG, Nokia, and other vendors, all running on Verizon's network. Also on tap will be fashion cases from Jennifer Lopez and accessories from Samsung, BlackBerry, Otterbox, and Harman Kardon.

The store's staffers are bilingual, allowing them to speak with customers in Spanish or English. The store itself will offer music and a large video wall with information on the latest mobile products. And to keep the kids occupied, a special Kids Zone will be outfitted with Galaxy Note tablets equipped with children-friendly apps.

Consumers who can't get to Brooklyn can shop at Viva Movil online or through the Facebook pages of Jennifer Lopez and Viva Movil. Viva Movil said it will open more stores around the country over the coming months.

CNET interviewed JLo last month at the CTIA Wireless show where the singer, actress, and entrepreneur discussed her new venture and revealed which smartphone she uses.