Instagram creators have a new way to interact with their fans. On Thursday, Mark Zuckerberg, CEO of Instagram owner Meta, unveiled an Instagram mobile feature called broadcast channels. It lets creators send text, photos, videos and more directly to their followers. Zuckerberg made the announcement in his own broadcast channel, called Meta Channel, where he plans to share other Meta updates moving forward.
Only creators can send messages in broadcast channels. Followers can react to messages and vote in polls. Meta said it plans to add more features to broadcast channels, like crowdsourced questions for "ask me anything" type sessions.
Anyone can join a broadcast channel, but only followers will receive notifications when a creator posts in such a channel. Followers can mute broadcast channels and control how many notifications they receive.
The feature is available to select US creators, but Meta plans to extend it to other creators in the coming months.
Zuckerberg also said broadcast channels would be coming to Messenger and Facebook in months ahead.
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