wants to make it simpler to watch videos on its platform. To see longer videos on the photo- and video-sharing social network, you used to need a separate app called . Now, the Facebook-owned company is merging the IGTV videos and the shorter videos you'd normally find in your feed into a single tab called Instagram Video.
Announced via a blog post on Tuesday, the Video tab will house content up to 60 minutes in length and includes previews and new features such as people- and location-tagging. According to multiple sources, Instagram's TikTok competitor, the short-form focused Reels, will remain in a separate tab.
You'll be able to tap any video to watch it full-screen, and creators can see insights into how their posts and videos are performing with a single, combined metric.
Instagram TV launched as a competitor to YouTube in 2018. As noted in the blog post, combining long and short video into a single app helps simplify the process for both creators and those looking for entertainment in the app.