Company says it will end 2012 with $695 million in revenue, now projecting more than 3 million paying subscribers.
Hulu is going to finish 2012 with about $695 million in sales and more than 3 million paying subscribers, according to CEO Jason Kilar, who today disclosed the news in a blog post. He also said that Hulu's revenue had grown 65 percent from 2011, without mentioning whether the company was profitable.
"The number of Hulu Plus subscribers has more than doubled over the past year," Sklar wrote. He added that in 2012, Hulu had more than 1,000 advertisers, 28 percent more than last year.
Hulu, which is owned by Walt Disney, News Corp., and Comcast NBC Universal, was reportedly on Apple's radar as an acquisition target earlier in the year. Among other potential suitors, Google, Amazon, and Microsoft have also been mentioned as having shown interest in buying Hulu.