Head to head, in bed: Snoozester and Sleep.FM

If you don't find the Web tiresome enough, check out these startups

Rafe Needleman Former Editor at Large
Rafe Needleman reviews mobile apps and products for fun, and picks startups apart when he gets bored. He has evaluated thousands of new companies, most of which have since gone out of business.
Rafe Needleman

I just saw today two companies that help you wake up. Stay with me, here.

First up: The dumbest idea of the year, Snoozester. You pay a monthly fee or buy credits, and then the system will call your phone and wake you up. That's right: Your phone. That device you keep by the bed. The one with an alarm clock built in to it.

Sleep.FM: Wake me when it's over

In Snoozester's defense, it will try harder to wake you up that your phone will: There's an option that will force you to indicate you're awake by pressing a specific key. It can also send you appointment reminders.

Next: Sleep.FM, the social network of sleep. Say what? You tell it when you want to get up, and your friends can send you audible greetings for alarm tones. No friends? It's still a nice Web-based alarm clock, which, as readers noted when I crowned Webware's Official Alarm Clock, is a pretty flagrant waste of energy.

Seen at: TechCrunch 40 event.