Fed's New Rate Hike Eye Infections Money-Saving Tips Huawei Watch Ultimate Adobe's Generative AI Tips to Get More Exercise 12 Healthy Spring Recipes Watch March Madness
Want CNET to notify you of price drops and the latest stories?
No, thank you

Google's 'I'm Feeling Lucky' button gets Playful, Artistic

Google's specialists in branding and self-promotion have done it again on the search site's iconic home page. No, it's not a new "doodle;" this time it's a tweak to the "I'm Feeling Lucky" button.

Screenshot by Edward Moyer/CNET

Google's ingenious marketing and creative departments -- the folks who tirelessly reinvent the company's logo in the form of "doodles" (and by so doing seem to have taken branding to a whole new realm) -- have produced a new and equally irresistible gimmick.

This time around, as noticed by AllThingsD's Mike Isaac, it's a change to the Google home page's iconic "I'm Feeling Lucky" button.

When you mouse-over the button, it "spins" like the display on a slot machine and stops on any one of several "I'm Feeling..." phrases, among them: I'm Feeling Doodley, I'm Feeling Stellar, I'm Feeling Puzzled, and I'm Feeling Artistic.

Click on one of the phrases, and you're served a page that has to do with a Google effort and/or product or service that's relevant to that particular phrase.

Just now, for example, I gave the button a whirl, and it stopped at "I'm Feeling Playful." When I clicked I got a page about Google's doodle for "Gumby" creator Art Clokey's 90th birthday -- complete with behind-the scenes images such as an early sketch of the doodle and some production shots of the doodle's animation being put together. A link to the Doodles home page and a link to the "Doodles on Demand" store on the Zazzle Web site rounded things out.

"I'm Feeling Trendy" brought up the "Hot Searches" page that's normally accessible through a link on the Google Trends home page. "I'm Feeling Stellar" delivered a page about the Hubble Telescope and the Crab Nebula in the Explore section of the Google Earth site. You can take the button for a spin yourself and see what else appears.

As Issac notes, the ploy is a clever Easter-eggy way to introduce the millions of people who visit Google's home page each month to the company's various offerings.