In effort to better monetize its services, the social network is looking to expand its brand to encompass games and location-based services.
As part of its efforts to better monetize its services, Friendster is looking to expand its brand beyond just a social-networking site to one that encompasses games and location-based services.
In an interview with ZDNet Asia, MOL Global CEO Ganesh Kumar Bangah highlighted social networks, social games and location-based services as three key areas of growth, noting that the company now wants to bring these elements together and expand Friendster beyond just a social network. A Malaysia-based payments company, MOL acquired Friendster last December.
Pointing to Facebook, Zynga, and Groupon as currently the biggest players in the three respective segments, Bangah noted that while the three Internet companies operate in different areas, they rely on each other to monetize their business.
Read more of "Friendster explains monetization plans" at ZDNet Asia.