Foursquare debuts venue pages to share with non-members

The check-in social network adds yet another feature that puts it in competition with recommendation sites such as Yelp.

Dara Kerr Former senior reporter
Dara Kerr was a senior reporter for CNET covering the on-demand economy and tech culture. She grew up in Colorado, went to school in New York City and can never remember how to pronounce gif.
Dara Kerr

Foursquare launched its shareable mobile venue pages for non-members today, as it continues down the path of becoming less of a social network and more of a recommendation search engine -- a la Yelp.

"Foursquare has tons of helpful information about places, like photos, menu items, and great tips from insiders and local experts," the company wrote in a blog post today. "When you Tweet, post to Facebook, email or text about a place with friends who don't have Foursquare on their phones, they'll be linked to a shiny new page showing all the most important info about it."

The shareable venue pages highlight user tips and photos; they also have essential information like the address and hours of the store, restaurant, park, or other spot. To share a page with friends -- including non-Foursquare members -- users just tap the "share" button while in the social network's mobile app.

Foursquare has been continuing to morph from a check-in social network to a more comprehensive location search engine -- putting it in direct competition with other recommendation and rating services, such as Yelp.

In November, the company launched its 10-point scoring system for local business and in October it launched its new Web site, which is open to nonmembers and has a prominent search box. The company has also been in the process of adding more specific information to its listings, like when a place is open and prices.